Results 91 to 100 of about 26,185 (304)
Molecular Oncology, EarlyView.Detecting circulating tumor cells (CTCs) in blood before surgery may help predict outcomes in patients with head and neck squamous cell carcinoma (HNSCC). Here, we show when combined with tumor size and lymph node involvement from routine imaging, CTC status identifies high‐risk patients with poorer survival—offering a simple, minimally invasive tool ...
Susanne Flach +9 more
wiley +1 more source
Phonetic Similarity in Brand Name Innovation [PDF]
When developing a new brand name, similarity of the new brand name to an existing brand name may affect perceptions of the new brand name. However, marketers typically have little guidance on the optimal level of similarity versus originality.
TINA M. LOWREY, ANN KRONROD
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Single‐molecule DNA flow‐stretch assays for high‐throughput DNA–protein interaction studies
FEBS Open Bio, EarlyView.We describe an optimised single‐molecule DNA flow‐stretch assay that visualises DNA–protein interactions in real time. Linear DNA fragments are tethered to a surface and stretched by buffer flow for fluorescence imaging. Using λ and φX174 DNA, this protocol enhances reproducibility and accessibility, providing a versatile approach for studying diverse ...
Ayush Kumar Ganguli +8 more
wiley +1 more source
The influence of product design on establishing brand equity
, 2008 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This study investigated the role of product design on brand equity by investigating the effect of consumers' perception about product design on brand equity.
Na, Kwang Jin
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Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets [PDF]
, 1995 The paper reports on a research design that attempts to integrate prior theory on consumer involvement and brand loyalty through a unifying model which we test in a longitudinal study of grocery product purchasing.
Walker, David, Knox, Simon
core
FEBS Open Bio, EarlyView.This protocol paper outlines methods to establish the success of a time‐resolved serial crystallographic experiment, by means of statistical analysis of timepoint data in reciprocal space and models in real space. We show how to amplify the signal from excited states to visualise structural changes in successful experiments.
Jake Hill +4 more
wiley +1 more source
Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations [PDF]
Corporate identity and image are shaped by the entirety of perceptions of a variety of stakeholders, both existing and potential ones, such as customers, suppliers, employees, general public, opinion makers, and government officials.
Oburai, Prathap +4 more
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Role of key demographic factors in consumer aspirations and luxury brand preference [PDF]
Innovative MarketingThe desires of consumers as individuals are largely shaped by their aspirations in life, which play a crucial role in deciding their brand preference, but very few studies have focused on the demographic difference in aspirations and its relationship ...
Ishrat Naaz +4 more
doaj +1 more source
The Influence of Erotic Stimulation on Brand Preference of Male and Female Consumers: From the Perspective of Human Reproductive Motives. [PDF]
Front Psychol, 2022 Wei X, Huang X, Xie Y, Tu R.
europepmc +1 more source
FEBS Open Bio, EarlyView.This study explores the feasibility of expressing the antitumoral protein Amblyomin‐X through a suicide gene therapy approach and investigates its intracellular fate after gene delivery. Although the gene is efficiently expressed, melanoma cells rapidly degrade the Amblyomin‐X protein via proteasome activity.
Victor Dal Posolo Cinel +4 more
wiley +1 more source