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There has been a great deal of research investigating the affect of self-image on brand preference. While previous research has found that self-image does affect brand preference, much of this research has focused on high value and high involvement ...
Tocock, Joanna L
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A SYSTEMATIC ANALYSIS OF PREFERENCE CHANGE IN CO-BRANDING [PDF]
This paper presents current theoretical and empirical findings on consumers� preference change in cobranding. We develop a conceptual model to illustrate attitudinal changes in co-branding based on the findings of previous research.
Chia-Lin LEE, Reinhold DECKER
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Intelligent Tutoring Systems for Adult Learning in STEM Disciplines
New Directions for Adult and Continuing Education, EarlyView.ABSTRACT Intelligent tutoring systems (ITS) are reshaping adult learning in STEM by providing adaptive, data‐driven instruction across classrooms, workplaces, and informal environments. In the context of ITS, this article compares generative AI, which creates personalized explanations and practice materials, with explainable AI, which focuses on ...
Jill Zarestky, Amanda R. Lager Gleason
wiley +1 more source
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Background SOX1 antibody‐positive paraneoplastic neurological syndromes (PNS) exhibit significant population‐specific clinical heterogeneity. While Western cohorts predominantly manifest Lambert‐Eaton myasthenic syndrome (65%–80%), comprehensive clinical characterization and treatment response data in Asian populations remain critically ...
Jin‐Long Ye +11 more
wiley +1 more source
Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis [PDF]
The belief that individual difference in brand preference or choice behavior are caused by personality differences has not always been supported by empirical research.
Rajagopal
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Customer Satisfaction Pengaruhnya Terhadap Brand Preference dan Repurchase Intention Private Brand
, 2008 The objectives of this study are to know the influence of customer satisfaction on brand preference for private brand product, to know the influence of brand preference on repurchase intention for private brand product, and to examine the influence of ...
Ardhanari, Margaretha; FE Unika Widya Mandala
core +1 more source
Among Makarti: This study applies a quantitative method through a cross-sectional survey design that aims to examine the influence of brand image and customer experience on customer preference for online motorcycle taxi services (Gojek and Grab).
Nadiah Syarifatustsania +7 more
doaj +1 more source
Impact of Asymptomatic Intracranial Hemorrhage on Outcome After Endovascular Stroke Treatment
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Background Endovascular treatment (EVT) achieves high rates of recanalization in acute large‐vessel occlusion (LVO) stroke, but functional recovery remains heterogeneous. While symptomatic intracranial hemorrhage (sICH) has been well studied, the prognostic impact of asymptomatic intracranial hemorrhage (aICH) after EVT is less certain ...
Shihai Yang +22 more
wiley +1 more source
Brand Loyalty- Impact of Cognitive and Affective Variables [PDF]
Studies on brand loyalty typically focus on the behavioural side of brand loyalty or on the attitudinal side. Rare are the studies that examine simultaneously both components of brand loyalty.
Mourad TOUZANI, Azza TEMESSEK
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, 2021 Tujuan dari penelitian ini adalah utuk menguji apakah 1) atmospherics dapat mempengaruhi brand image; 2) atmospherics dapat mempengaruhi customer satisfaction; 3) food quality dapat mempengaruhi brand image; 4) food quality dapat mempengaruhi customer ...
STEVEN, STEVEN
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