Results 121 to 130 of about 46,062 (302)
Breast cancer remains a major cause of cancer death in women, frequently developing endocrine therapy resistance. This study demonstrates that upregulated p21‐activated kinase 1 (PAK1) activity drives resistance to tamoxifen and long‐term estrogen deprivation in ER+ breast cancer models.
Luisa Schwarzmüller +10 more
wiley +1 more source
Brand Evangelism is an important role for companies or sellers because it can be a reason to give positive reviews and increase company sales. The purpose of this study is to analyze the effect of brand experience on brand loyalty, and assess its impact on brand relationship quality and brand evangelism. In addition, this study identifies the effect of
null Siti Nurhasbiyah, null Puji Astuti
openaire +1 more source
Drug resistance limits treatment success in a subset of lung cancers driven by ROS1 gene alterations. Using patient‐derived cells and computer simulations, we studied three key mutations and how they affect five targeted drugs. The mutations reduced drug effectiveness in different ways by altering protein structure and behavior.
Farhan Ul Haq +8 more
wiley +1 more source
The role of customer experience in building brand loyalty within the service context
Customer experience theory, research, and practice represent an evolving area of study within the marketing discipline. Despite its importance, the customer experience concept remains vague and lacks a thorough theoretical foundation.
Melewar, TC, Ismail, AR
core
Raman‐based label‐free microscopic analysis of the pancreas in living zebrafish larvae
Forward stimulated Raman scattering (F‐SRS) and epi coherent anti‐Stokes Raman scattering (E‐CARS) allow label‐free discrimination of distinct subcellular structures in the pancreas of living zebrafish larvae. Given the straightforward applicability, we anticipate broad implementation of Raman microscopy in other organs and across various biomedical ...
Noura Faraj +3 more
wiley +1 more source
This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This research recommends a new approach to brand strategy for Korean professional football teams, focusing on the relationships between team brand identity ...
Koo, Ja Joon
core
The Role of Price and Promotion in Creating Brand Equity
The purpose of this study is to ascertain the influence of price and promotion on brand equity, which eventually leads to the determination of consumer’s preference for a particular brand.
Mehwish Umer, Sohnia Salm
doaj
Unique biological samples, such as site‐specific mutant proteins, are available only in limited quantities. Here, we present a polarization‐resolved transient infrared spectroscopy setup with referencing to improve signal‐to‐noise tailored towards tracing small signals. We provide an overview of characterizing the excitation conditions for polarization‐
Clark Zahn, Karsten Heyne
wiley +1 more source
The effect of brand extensions on parent-brand relationship quality
A recognized brand name that provides a competitive advantage is considered one of a firm’s most valuable assets. Many firms have benefitted from their well-established brand name by adopting the strategy of brand extension (Aaker and Keller, 1990). Many
Neale, Larry +2 more
core
Meta-Analysis of Customer Based Brand Equity with Overall Brand Equity: The Moderating Role of Product Type and Sample Composite [PDF]
Objective: Branding and brand equity from the considered point of view of the brand can provide added value for the manufacturer such as brand, quality, legal protection, prohibition of financial return, wider distribution, lower costs, or risk reduction.
Shahriar Azizi
doaj

