Results 141 to 150 of about 46,062 (302)

Value creation in brand alliances : a network approach. [PDF]

open access: yes
Alliance; Brand; Governance; Network; Value;
Coulibaly, Mantiaba, Sauvée, Loïc
core  

Systemic dysregulation of apolipoproteins in amyotrophic lateral sclerosis serum

open access: yesFEBS Open Bio, EarlyView.
Amyotrophic lateral sclerosis (ALS) is a fatal disease that damages motor neurons. This study found that people with ALS show significant changes in blood fats and the proteins that carry them. Several apolipoproteins were higher, lipid balances were altered, and normal protein–lipid relationships were disrupted.
Finula I. Isik   +6 more
wiley   +1 more source

Large‐scale bidirectional arrayed genetic screens identify OXR1 and EMC4 as modifiers of αSynuclein aggregation

open access: yesFEBS Open Bio, EarlyView.
Activation of the mitochondrial protein OXR1 increases pSyn129 αSynuclein aggregation by lowering ATP levels and altering mitochondrial membrane potential, particularly in response to MSA‐derived fibrils. In contrast, ablation of the ER protein EMC4 enhances autophagic flux and lysosomal clearance, broadly reducing α‐synuclein aggregates.
Sandesh Neupane   +11 more
wiley   +1 more source

The influences of sales promotions on brand relationship quality : customers and counter staffs perspectives

open access: yes, 2016
碩士這五年中,台灣前10名這家百貨公司的收入持續增長,大多數百貨公司加強了娛樂和餐飲來吸引消費者。在競爭激烈的環境下,百貨需要提高客戶和品牌之間的關係。因此,品牌關係品質對客戶的影響是值得探索。首先,客戶端方面,本研究探討兩種優惠活動,分別是貨幣促銷(MP)和非貨幣促銷(NP),對感知質量(PQ)和品牌聯想與意識(BA)的影響,然後對品牌圖像(BI)和品牌關係質量(BRQ)的影響。其次,這項研究使用品牌知識(BK)和品牌承諾(BC),測試員工對該品牌的忠誠度,再者,本研究在促銷的情況下,探討對品牌資產 ...
徐采璘;Hsu, Tsai-Lin
core  

Why human connection is the true metric of research success

open access: yesFEBS Open Bio, EarlyView.
Human‐centred mentorship can be shaped by mentor attributes, actions, intrinsic drive and career ambition. Drawing on reflections across Singapore and France, as well as workshop insights from FEBS‐IUBMB ENABLE 2024, this article shows that human‐centred mentorship creates the conditions for sustainable growth, well‐being and retention in research ...
Timothy Lin Yun Tan   +3 more
wiley   +1 more source

Does Generic Advertising Help or Hurt Brand Advertising?

open access: yes
The purpose of this study is to investigate whether the generic advertising helps or hurts the brand advertising within the differentiated product environments.
Suh, Daeseok, Chung, Chanjin
core  

O efeito do brand relationship quality na satisfação e lealdade dos consumidores de artigos esportivos

open access: yes, 2020
MonografiaThe present study sought to analyze the relationship between the quality of the relationship with the brand, satisfaction and loyalty to the sporting goods brand by its consumers, through the conceptual model of the Brand Relationship Quality
Lira, Allan Carreiro de
core  

Blood‐based proteomic profiling reveals context‐dependent changes in BCL2‐associated signaling during taxane therapy in breast cancer patients

open access: yesFEBS Open Bio, EarlyView.
Chemotherapy side effects significantly impact cancer survivors' quality of life. Using protein levels in blood samples from breast cancer patients before and after 12 weeks of taxane treatment, we detected treatment‐dependent changes in calcium signaling and aging pathways associated with cancer recurrence.
Saira Munshani   +6 more
wiley   +1 more source

Marketing Mix is The Only Variable to Choose Brands and Quality?

open access: yesInternational Research Journal of Business Studies, 2014
This research is to find out how the role and influence of marketing stimuli (advertising, pricing, and sales promotion) as well as the role of family and brand awareness, brand associations, perceived quality of Pepsodent toothpaste.
Umbas Krisnanto
doaj  

Molecular dynamics simulations of positively selected codons in FcγRI reveal novel biochemical binding properties

open access: yesFEBS Open Bio, EarlyView.
Evolutionary analysis across 32 placental mammals identified positive selection at residues H148 and W149 in the immune receptor FcγR1. Ancestral reconstruction combined with molecular dynamics simulations reveals how these mutations may influence receptor structure and dynamics, providing insight into the evolution of antibody recognition and immune ...
David A. Young   +7 more
wiley   +1 more source

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