Consumer evaluation of brand extension: the impact of brand relationship quality and naming strategy
, 2008 The document analyses the impact of brand relationship quality and naming strategies on the success of brand extension through research based on an experimental 2x2x2 design. The independent variables taken into consideration are: the perceived fit between the product categories involved in the decision to expand (high vs. low); the name chosen for the
BERTOLI, Giuseppe +2 more
openaire +1 more source
The C‐terminal domain of yeast Arginyltransferase1 is essential for its catalytic activity
FEBS Open Bio, EarlyView.Arginyltransferase 1 (Ate1), a eukaryotic enzyme, catalyses arginylation, transferring arginine from tRNA‐Arg to the amino terminus of the target protein. Overexpression of Ate1 in yeast is lethal and is dependent on arginylation. This study elucidates how mutations in the cofactor‐binding and active site of Ate1 and truncation of its structural ...
Vikas Kumar Yadav +4 more
wiley +1 more source
THE IMPACT OF TRANSGRESSION AND BRAND PERSONALITY TO BRAND RELATIONSHIP STRENGHT
, 2013 THE IMPACT OF TRANSGRESSION AND BRAND PERSONALITY TO BRAND RELATIONSHIP STRENGHT - Relationship strength, Transgression, Brand personality, Partner quality, Excitement brand, sincere ...
core
How Perceived Crowding Shapes Tourists' Impulsive Buying in Internet-Famous Supermarkets: The Roles of Bipolar Emotions and Brand Trust. [PDF]
Behav Sci (Basel)Lu Y, Zhang X, Xiao Y, Liu D, Xi J.
europepmc +1 more source
FEBS Open Bio, EarlyView.Human ABCE1 cannot functionally replace its yeast ortholog. Yeast–human chimera analysis identified NBD1 as a major interspecies barrier. Genetic screening yielded hABCE1 revertants that rescue yeast viability but fail to suppress aberrant translation reinitiation in the 3′ UTR.
Eriko Nakata +3 more
wiley +1 more source
To Buy or Not to Buy Under Brand Image Transgression? Consumer Behavior and Underlying Mechanisms from a Power Distance Belief Perspective. [PDF]
Behav Sci (Basel)Zhang L, Shi B.
europepmc +1 more source
FEBS Open Bio, EarlyView.This pilot study investigates the potential of Generative AI to provide formative feedback to students. ChatGPT was prompted to provide feedback on Year 1 Bioscience essays, which were evaluated against established good feedback practices. GenAI‐authored feedback had useful elements, but was limited in scope. GenAI may have potential to provide instant,
Annabel Court +3 more
wiley +1 more source
Relational learning cues, music receptivity, and performance self-efficacy among piano masterclass participants: A PLS-SEM and fsQCA study. [PDF]
PLoS OneZhao Y, Zhu X, Su Y.
europepmc +1 more source
Type I interferons modulate autophagy to shape gemcitabine response in pancreatic cancer cells
FEBS Open Bio, EarlyView.Type I interferons differentially modulate autophagy and the response of pancreatic cancer cells to gemcitabine. IFNα2b stimulates autophagic flux and protects cells from gemcitabine‐induced cell death, contributing to chemoresistance. In contrast, IFNβ1a inhibits autophagosome formation and enhances gemcitabine‐induced cell death, resulting in ...
Lucy E. Bonilla +10 more
wiley +1 more source
Social Marketing Strategies in the Pharmaceutical Industry, Characteristics and Impact; a scoping review. [PDF]
Farm ComunitariosCarreño-Patiño LB +2 more
europepmc +1 more source