Results 91 to 100 of about 412,319 (207)

Brand Equity, Customer Satisfaction and Brand Loyalty

, 2011
This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in the hotel and restaurant industry. Based on a sample of 378 customers and using structural equation modelling approach, the five dimensions of brand equity—physical quality, staff behaviour, ideal ...
Jangyoung, N, Ekinci, Y, Whyatt, G
openaire   +1 more source

Service Quality, Consumer Perception, Brand Awareness, and Consumer Satisfaction on Instagram [PDF]

, 2019
This study aims to test and improve the service quality to customer satisfaction and brand awareness as an intervening variable when using Instagram social media.
Rahayu, Rika, Yahya, Dian Ratnasari
core   +1 more source

Pengaruh Kualitas Pelayanan dan Kepercayaan Merek terhadap Kepuasan Nasabah (Studi pada Nasabah Produk Penghimpun Dana Bank Bni Syariah Kantor Cabang Pekanbaru) [PDF]

, 2017
This study aims to determine the effect of service quality and brand trust on customer satisfaction in customers of Bank BNI Syariah funds product Pekanbaru Branch Office partially and simultaneously.
Almadea, R. (Rury), Sutrisna, E. (Endang)   +1 more
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Analisis Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian dan Kepuasan Konsumen Rabbani di Pekanbaru [PDF]

, 2015
This research aims to analyzed Brand image, Product quality on Purchasing decisions and Consumer satisfaction, research applied on consumer Rabbani in Pekanbaru.
Noviasari, H. (Henni), Restuti, S. (Sri), Sari, E. A. (Eza)   +2 more
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Pengaruh Relationship Marketing Dan Brand Image Terhadap Kepuasan Dan Loyalitas Pelanggan (Survei Terhadap Pelanggan Indihome PT. Telkom, Tbk. Sto Klojen Malang) [PDF]

, 2016
The purpose of this study is to analyze and explain: the influence of Relationship Marketing on Customer Satisfaction; the influence of Brand Image on Customer Satisfaction; the influence of Customer Satisfaction on Customer Loyalty; the influence of ...
Hidayat, K. (Kadarisman), Khotimah, C. (Chusnul), Suharyono, S. (Suharyono)   +2 more
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Pengaruh Kualitas Pelayanan, Harga dan Citra Merek Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Pemediasi [PDF]

, 2016
This research aims to identify and analyze: 1) the quality of service to customers satisfaction. 2) price to customers satisfaction. 3) brand image on customers satisfaction. 4) quality of service to customers loyalty. 5) price to customers loyalty.
, Drs. M. Farid Wajdi, M.M., Pd. D,, , Drs. Wiyadi, M.M., Ph. D,, Setyowati, Erni   +2 more
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The Impact of Social Media on Consumer Satisfaction: The Role of Usage Frequency, Brand Image, Brand Identification, and Content Quality

International Journal of Management, Finance and Accounting
In recent years, consumers have widely utilised social media to be particularly involved with interested brands via online platforms, share their opinions, and easily explore brand-related information.
Yu Qing Soong, Qizhilu Zhang, Quan Kai Ang, Wei Chien Ng   +3 more
doaj   +1 more source

THE RELATIONSHIP BETWEEN THE DIMENSIONS OF BRAND LOYALTY. AN EMPIRICAL INVESTIGATION AMONG ROMANIAN URBAN CONSUMERS [PDF]

Considering the increasing importance of brand loyalty in the context of fierce competition, the paper aimed at empirically investigating, among urban Romanian consumers, the relationship between some of the major dimensions of brand loyalty. Measurement
Brad ALLEN, Ovidiu I. MOISESCU
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Analisa Pengaruh Brand Image Terhadap Customer Loyalty Dengan Customer Satisfaction Sebagai Mediator Pada the Dreamland Luxury Villas and Spa, Bali. [PDF]

, 2013
Penelitian ini dilakukan untuk mengetahui customer loyalty pada brand The Dreamland Luxury Villas and Spa, Bali melalui penilaian responden terhadap dimensi brand image yang terdiri dari brand strength, brand favorability, dan brand uniqueness, dengan ...
Leliga, F. J. (Felicia)
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Pengaruh Brand Image, Brand Trust, Brand Satisfaction terhadap Brand Loyalty Pada E-Wallet Gopay

Reslaj: Religion Education Social Laa Roiba Journal
Brand Loyalty is a commitment that arises from consumers to a specific brand. Brand satisfaction, brand image, and brand trust are some of the variables that might impact brand loyalty. Non-cash payment via digital systems, which are an addition to e-commerce, refer to smart payment alternatives in several developing countries, one of which is ...
null Selvia, null Rusdi Hidayat Nugroho
openaire   +1 more source