Results 171 to 180 of about 412,319 (207)

Consumer ethnocentrism and political identity in value formation within public health communication for healthcare products: evidence from China. [PDF]

Front Public Health
Zhang D, Ji R, Park SD.
europepmc   +1 more source

Predictors of patient dissatisfaction with ceramic veneers: A matched case-control study. [PDF]

J Indian Prosthodont Soc
Abichandani SJ, Dutta A.
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Empirical analysis of influencer attributes and social satisfaction effects on purchase intentions in chinese social media. [PDF]

Sci Rep
Yao Y, Meng D, Wei X.
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Emojis in Marketing and Advertising: A Systematic Literature Review. [PDF]

Behav Sci (Basel)
Vardikou C, Konidaris A, Koustoumpardi E, Kavoura A.   +3 more
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How pet food selection attributes influence customer satisfaction and loyalty: evidence from South Korea. [PDF]

Front Nutr
Lee JE.
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Brand Equity, Brand Satisfaction, and Brand Loyalty

International Journal of Online Marketing, 2021
Brand equity is a rapidly growing field of research. Companies rely primarily on new and creative ways of improving high brand value. The main aim of this research was to examine the impact of brand equity and brand satisfaction on brand loyalty, particularly online shopping, in the context of e-commerce industry by considering brand satisfaction as a ...
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Brand satisfaction

International Journal of Contemporary Hospitality Management, 2018
Purpose This paper aims to examine the influence of a brand’s innovativeness and green image on customers’ sensory, affective, cognitive, relational and behavioral brand experience and, through that, on brand satisfaction. Design/methodology/approach To collect primary data, the study used a list of 1,754 e-mail addresses from a hotel in Norway.
Herbjørn Nysveen, Ove Oklevik, Per Egil Pedersen   +2 more
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Brand equity, brand loyalty and consumer satisfaction

Annals of Tourism Research, 2011
This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in the hotel and restau- rant industry. Based on a sample of 378 customers and using structural equation modelling approach, the five dimensions of brand equity—physical quality, staff behaviour, ideal ...
Janghyeon Nam, Yuksel Ekinci, Georgina Whyatt   +2 more
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Impact of Brand Experience and Continuous Brand Satisfaction on Brand Love

2023
Abstract: Brand love has been influenced by various important marketing variables. Long-standing difficulties with considerable literature coverage include consumers creating emotional bonds with brands and the bond attaching oneself to a product-brand. This relationship's primary input is brand experience, and its primary output is brand love.
Ajitha Savarimuthu, Saji George, Dileep Kumar Mohanchandran   +2 more
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Innovative brand experience's influence on brand equity and brand satisfaction

Journal of Business Research, 2015
Abstract Many studies examine the role of innovation as a source of competitive advantage in the airline industry. Innovative brand experience is a particularly hot issue as it can deliver unique functional and emotional elements to build a strong relationship between the brand and its customers.
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