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Brand equity, brand loyalty and consumer satisfaction
Annals of Tourism Research, 2011This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in the hotel and restau- rant industry. Based on a sample of 378 customers and using structural equation modelling approach, the five dimensions of brand equity—physical quality, staff behaviour, ideal ...
Janghyeon Nam +2 more
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International Journal of Contemporary Hospitality Management, 2018
Purpose This paper aims to examine the influence of a brand’s innovativeness and green image on customers’ sensory, affective, cognitive, relational and behavioral brand experience and, through that, on brand satisfaction. Design/methodology/approach To collect primary data, the study used a list of 1,754 e-mail addresses from a hotel in Norway.
Herbjørn Nysveen +2 more
exaly +2 more sources
Purpose This paper aims to examine the influence of a brand’s innovativeness and green image on customers’ sensory, affective, cognitive, relational and behavioral brand experience and, through that, on brand satisfaction. Design/methodology/approach To collect primary data, the study used a list of 1,754 e-mail addresses from a hotel in Norway.
Herbjørn Nysveen +2 more
exaly +2 more sources
Innovative brand experience's influence on brand equity and brand satisfaction
Journal of Business Research, 2015Abstract Many studies examine the role of innovation as a source of competitive advantage in the airline industry. Innovative brand experience is a particularly hot issue as it can deliver unique functional and emotional elements to build a strong relationship between the brand and its customers.
exaly +2 more sources
Journal of Consumer Behaviour, 2005
Creating a customer experience that is synonymous with a particular (website) brand is becoming increasingly recognised as a vital driver of e-performance. E-tailors are just as likely to try to influence consumers' shopping behaviour, through atmospherics and service, as brick-and-mortar stores. This study investigates several questions that have been
Hong-Youl Ha, Helen Perks
exaly +3 more sources
Creating a customer experience that is synonymous with a particular (website) brand is becoming increasingly recognised as a vital driver of e-performance. E-tailors are just as likely to try to influence consumers' shopping behaviour, through atmospherics and service, as brick-and-mortar stores. This study investigates several questions that have been
Hong-Youl Ha, Helen Perks
exaly +3 more sources
Brand Equity, Brand Satisfaction, and Brand Loyalty
International Journal of Online Marketing, 2021Brand equity is a rapidly growing field of research. Companies rely primarily on new and creative ways of improving high brand value. The main aim of this research was to examine the impact of brand equity and brand satisfaction on brand loyalty, particularly online shopping, in the context of e-commerce industry by considering brand satisfaction as a ...
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Impact of Brand Experience and Continuous Brand Satisfaction on Brand Love
2023Abstract: Brand love has been influenced by various important marketing variables. Long-standing difficulties with considerable literature coverage include consumers creating emotional bonds with brands and the bond attaching oneself to a product-brand. This relationship's primary input is brand experience, and its primary output is brand love.
Ajitha Savarimuthu +2 more
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Leveraging Brand Loyalty in Service Branding: The Role of Satisfaction
JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING, 2015The paper is aimed to explore the impact of perceived quality, customer-brand relationship and derived-positive experience on brand loyalty from consumer banking perspectives. It extends to investigate the mediating effect of customer satisfaction on brand loyalty in service branding.
Heang Sotheara, Dr. Zhang Jing, Yen Yat
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The Effect of Satisfaction and Brand Connection to Brand Love
Advances in Economics, Business and Management Research, 2022Mohammad Eko Fitrianto +5 more
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