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The influence of brand equity of bakery cafe on brand satisfaction and brand loyalty

The Table and Food Coordinate Society of Korea
Existing coffee shops and bakeries have single-industry products as their main products, which limits sales growth. Accordingly, bakery cafes that combine beverages and bakery products are gaining popularity, and competition is also becoming fierce. To overcome this, bakery cafes are trying to develop brand assets that can differentiate themselves by ...
Jeong-Hee Kim, Seong-Yeong Kim
openaire   +1 more source

The Effect of Satisfaction and Brand Connection to Brand Love

Advances in Economics, Business and Management Research, 2022
Mohammad Eko Fitrianto   +5 more
openaire   +1 more source

Digital Marketing and Brands' Customer Satisfaction of Brands

2021
Teknolojinin ilerlemesi ile beraber dijitalleşen hayat, tüketicilerin internet ortamında daha fazla vakit geçirmesine neden olmuştur. Bu durum, işletmelerin de dijital evrende yer almasını zorunlu kılmış; markalar, web siteleri, sosyal medya hesapları, elektronik pazaryerleri vb. ortamlarda varlık göstermeye başlamışlardır.
ÖZKAYNAR, Kürşad, YOLCU, Tarık
openaire   +1 more source

THE INFLUENCE OF BRAND IDENTIFICATION AND BRAND SATISFACTION OF SMARTPHONE PRODUCTS ON BRAND EVANGELISM

2020
Smartphones have become an inseparable object from the public, especially for students. However, the preferences of each student are different, and after using the product or the smartphone they choose, they will judge how well the smartphone is by comparing their expectations with the performance of the smartphone they are using. Campus life is a life
Mamesah, Stefanus   +2 more
openaire   +1 more source

Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

International Journal of Hospitality Management, 2021
Jinsoo Hwang   +2 more
exaly  

The Mathematics of Brand Satisfaction

Design Management Review, 2008
openaire   +1 more source

Brand Loyalty As a Consequence of Brand Image, Brand Satisfaction, and Brand Trust

Proceedings of the 1st International Conference on Business Economics, Entrepreneurship, and Social Sciences, ICBEESS 2024, 1st August 2024, Gresik, East Java, Indonesia
Salamatun Asakdiyah   +3 more
openaire   +1 more source

Improving brand performance through environmental reputation: The roles of ethical behaviorand brand satisfaction

Industrial Marketing Management, 2023
Mai Dong Tran   +2 more
exaly  

The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction

Administrative Sciences, 2023
JOSÉ Duarte Da Rocha Santos   +2 more
exaly  

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