Results 271 to 280 of about 414,782 (304)

The Drivers of Brand Equity: Brand Image, Satisfaction and Trust

Pakistan Social Sciences Review
openaire   +1 more source

Clinical Outcomes Following Revision Cochlear Implantation: A Single-Center Experience. [PDF]

Turk Arch Otorhinolaryngol
Dalğıç A, Kertmen C, Aydın E, Yaramış HB.   +3 more
europepmc   +1 more source

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Brand equity, brand loyalty and consumer satisfaction

Annals of Tourism Research, 2011
This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in the hotel and restau- rant industry. Based on a sample of 378 customers and using structural equation modelling approach, the five dimensions of brand equity—physical quality, staff behaviour, ideal ...
Yuksel Ekinci
exaly   +2 more sources

Brand satisfaction

International Journal of Contemporary Hospitality Management, 2018
Purpose This paper aims to examine the influence of a brand’s innovativeness and green image on customers’ sensory, affective, cognitive, relational and behavioral brand experience and, through that, on brand satisfaction. Design/methodology/approach To collect primary data, the study used a list of 1,754 e-mail addresses from a hotel in Norway.
Herbjørn Nysveen, Ove Oklevik, Per Egil Pedersen   +2 more
exaly   +2 more sources

Brand Equity, Brand Satisfaction, and Brand Loyalty

International Journal of Online Marketing, 2021
Brand equity is a rapidly growing field of research. Companies rely primarily on new and creative ways of improving high brand value. The main aim of this research was to examine the impact of brand equity and brand satisfaction on brand loyalty, particularly online shopping, in the context of e-commerce industry by considering brand satisfaction as a ...
openaire   +1 more source

Innovative brand experience's influence on brand equity and brand satisfaction

Journal of Business Research, 2015
Abstract Many studies examine the role of innovation as a source of competitive advantage in the airline industry. Innovative brand experience is a particularly hot issue as it can deliver unique functional and emotional elements to build a strong relationship between the brand and its customers.
exaly   +2 more sources

Impact of Brand Experience and Continuous Brand Satisfaction on Brand Love

2023
Abstract: Brand love has been influenced by various important marketing variables. Long-standing difficulties with considerable literature coverage include consumers creating emotional bonds with brands and the bond attaching oneself to a product-brand. This relationship's primary input is brand experience, and its primary output is brand love.
Ajitha Savarimuthu, Saji George, Dileep Kumar Mohanchandran   +2 more
openaire   +2 more sources

The Effect of Brand Satisfaction, Trust and Brand Commitment on Loyalty and Repurchase Intentions

Procedia, Social and Behavioral Sciences, 2012
AbstractIn this research, the effect of the variables including brand value, brand equity, brand quality, brand satisfaction, brand trust and brand commitment on brand loyalty and repurchase intentions was investigated. The perceived equity, value and quality were determined to be input variables; brand satisfaction, trust, affective commitment and ...
Sevtap Ünal
exaly   +5 more sources

Leveraging Brand Loyalty in Service Branding: The Role of Satisfaction

JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING, 2015
The paper is aimed to explore the impact of perceived quality, customer-brand relationship and derived-positive experience on brand loyalty from consumer banking perspectives. It extends to investigate the mediating effect of customer satisfaction on brand loyalty in service branding.
Heang Sotheara, Dr. Zhang Jing, Yen Yat
openaire   +1 more source