Results 281 to 290 of about 414,782 (304)
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Journal of Consumer Behaviour, 2005
Creating a customer experience that is synonymous with a particular (website) brand is becoming increasingly recognised as a vital driver of e-performance. E-tailors are just as likely to try to influence consumers' shopping behaviour, through atmospherics and service, as brick-and-mortar stores. This study investigates several questions that have been
Hong-Youl Ha, Helen Perks
exaly +3 more sources
Creating a customer experience that is synonymous with a particular (website) brand is becoming increasingly recognised as a vital driver of e-performance. E-tailors are just as likely to try to influence consumers' shopping behaviour, through atmospherics and service, as brick-and-mortar stores. This study investigates several questions that have been
Hong-Youl Ha, Helen Perks
exaly +3 more sources
The Effect of Satisfaction and Brand Connection to Brand Love
Advances in Economics, Business and Management Research, 2022Mohammad Eko Fitrianto +5 more
openaire +1 more source
Digital Marketing and Brands' Customer Satisfaction of Brands
2021Teknolojinin ilerlemesi ile beraber dijitalleşen hayat, tüketicilerin internet ortamında daha fazla vakit geçirmesine neden olmuştur. Bu durum, işletmelerin de dijital evrende yer almasını zorunlu kılmış; markalar, web siteleri, sosyal medya hesapları, elektronik pazaryerleri vb. ortamlarda varlık göstermeye başlamışlardır.
ÖZKAYNAR, Kürşad, YOLCU, Tarık
openaire +1 more source
The influence of brand equity of bakery cafe on brand satisfaction and brand loyalty
The Table and Food Coordinate Society of KoreaExisting coffee shops and bakeries have single-industry products as their main products, which limits sales growth. Accordingly, bakery cafes that combine beverages and bakery products are gaining popularity, and competition is also becoming fierce. To overcome this, bakery cafes are trying to develop brand assets that can differentiate themselves by ...
Jeong-Hee Kim, Seong-Yeong Kim
openaire +1 more source
Brand trust and image: effects on customer satisfaction
International Journal of Health Care Quality Assurance, 2017PurposeThe purpose of this paper is to investigate brand trust and brand image effects on healthcare service users. Nowadays, managers and health activists are showing increased tendency to marketing and branding to attract and satisfy customers.Design/methodology/approachThe current study’s design is based on a conceptual model examining brand trust ...
Sayed Hamid, Khodadad Hosseini +1 more
openaire +2 more sources
2020
Smartphones have become an inseparable object from the public, especially for students. However, the preferences of each student are different, and after using the product or the smartphone they choose, they will judge how well the smartphone is by comparing their expectations with the performance of the smartphone they are using. Campus life is a life
Mamesah, Stefanus +2 more
openaire +1 more source
Smartphones have become an inseparable object from the public, especially for students. However, the preferences of each student are different, and after using the product or the smartphone they choose, they will judge how well the smartphone is by comparing their expectations with the performance of the smartphone they are using. Campus life is a life
Mamesah, Stefanus +2 more
openaire +1 more source
Brand Loyalty As a Consequence of Brand Image, Brand Satisfaction, and Brand Trust
Proceedings of the 1st International Conference on Business Economics, Entrepreneurship, and Social Sciences, ICBEESS 2024, 1st August 2024, Gresik, East Java, IndonesiaSalamatun Asakdiyah +3 more
openaire +1 more source