Results 71 to 80 of about 1,842,316 (366)

ANALYSIS OF THE EFFECT OF BRAND EXPERIENCE ON BRAND LOYALTY THROUGH BRAND SATISFACTION AND BRAND TRUST IN WAKOEL REMPAH RESTAURANT SURABAYA

Ekspektra : Jurnal Bisnis dan Manajemen, 2020
The existence of a brand is considered a business pillar so that it can attract consumers to use the product. The purpose of this study was to analyze brand experience on brand loyalty through brand satisfaction and brand trust in customers of Wakoel ...
Steven Khu, Sukesi Sukesi
semanticscholar   +1 more source

The effects of customer satisfaction, perceived service quality, perceived value, and brand image on customer loyalt

Uncertain Supply Chain Management, 2023
The purpose of this study was to analyze the effects of customer satisfaction, service quality, perceived value and brand image on consumer loyalty through a quantitative method. The research was conducted in schools in Indonesia.
Mochammad Jasin, Arif Firmansyah, Hastin Umi Anisah, I. W. R. Junaedi, I. Haris   +4 more
semanticscholar   +1 more source

The influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty

Proceedings of the 16th International Symposium on Management (INSYMA 2019), 2019
ABSTRACT: The purpose of the study is to analyze and determine the influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty of Teh Pucuk Harum in Surabaya. This study used 170 respondents who are residing in Surabaya, minimum education level of high/vocational school, having consumed Teh Pucuk Harum products ...
Dudi Anandya, - Indarini, Annisa Dieni Eka Putri   +2 more
openaire   +1 more source

The Relationship between Brand Authenticity, Brand Equity and Customer Satisfaction [PDF]

The Journal of Asian Finance, Economics and Business, 2020
This study examines the relationship between brand authenticity, brand equity, and customer satisfaction. A total of 263 participants participated in this study. Participants rated a set of three brands: Apple, Starbuck, and Nike. Each participant rated the extent to which the items described his or her authenticity with the brands listed, the equity ...
Van Dat TRAN, Thi Ngoc Linh VO, Thu Quynh DINH   +2 more
openaire   +1 more source

Developing evidence‐based, cost‐effective P4 cancer medicine for driving innovation in prevention, therapeutics, patient care and reducing healthcare inequalities

Molecular Oncology, EarlyView.
The cancer problem is increasing globally with projections up to the year 2050 showing unfavourable outcomes in terms of incidence and cancer‐related deaths. The main challenges are prevention, improved therapeutics resulting in increased cure rates and enhanced health‐related quality of life.
Ulrik Ringborg, Joachim von Braun, Julio Celis, Anton Berns, Michael Baumann, Tit Albreht, Nancy Abou‐Zeid, Vanderlei Bagnato, Christian Brandts, Chien‐Jen Chen, Massimiliano di Pietro, Manjit Dosanjh, Thomas Dubois, Alexander Eggermont, Angelika Eggert, Ingemar Ernberg, Sara Faithfull, Johannes Förner, Stefan Fröhling, Manuel Heitor, Leroy Hood, Wei Jiang, Bengt Jönsson, Ravi Kannan, Maria Leptin, Su Li, Peter Lindgren, Douglas Lowy, Jun Ma, Alex Markham, Péter Nagy, Simon Oberst, M. Iqbal Parker, Danielle Rodin, Kevin Ryan, Joachim Schüz, Richard Sullivan, Josep Tabernero, Peter Turkson, Oliver Várhelyi, Harold Varmus, Chijie Wang, Elisabete Weiderpass, Nils Wilking   +43 more
wiley   +1 more source

Peran Kepercayaan Merek dalam Memediasi Pengaruh Kepuasan Pelanggan terhadap Loyalitas Produk Telepon Pintar Merek Apple di Kota Denpasar [PDF]

, 2014
This study aims to analyze the influence of customer satisfaction on brand trust ,brand trust on brand loyalty, customer satisfaction on brand loyalty, and the mediating role of brand trust on Apple smart phone products in Denpasar.
Putra, B. B. (Bariocha), Sulistyawati, E. (Eka)   +1 more
core  

RATIONAL ANTECEDENT FRAMEWORK OF BRAND SATISFACTION IN THE INDUSTRIAL MARKET: ASSESSING RATIONAL PERCEIVED QUALITY AND RATIONAL PERCEIVED VALUE ROLES

, 2020
Referring to the traditional paradigm, the industrial decision process is most likely influenced by rational aspects; is this perspective still relevant?
Vonny Susanti, U. Sumarwan, Megawati Simanjuntak, Eva Z Yusuf   +3 more
semanticscholar   +1 more source

The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices

SAGE Open, 2023
This study analyzed the impact of various aspects of social media marketing (beneficial promotions, relevant content, popular content, and presence on multiple platforms) on brand loyalty through the mediating factor of customer satisfaction in travel ...
R. Al-Dmour, Ola H. Alkhatib, Hani Al-Dmour, Eatedal Basheer Amin   +3 more
semanticscholar   +1 more source

University branding: different roles of brand personality and satisfaction

Jurnal Siasat Bisnis, 2020
This study aims to provide an integrative framework that investigates the effect of brand experience on loyalty that is mediated by brand personality and satisfaction in the context of an Indonesia’s private university branding. This study applies an explanatory quantitative research method using purposive random sampling as the sampling technique. The
Ningrum, Nonik Kusuma, Kusumawardani, Ratih, Kurniawan, Ignatius Soni   +2 more
openaire   +4 more sources

Impact of a senior research thesis on students' perceptions of scientific inquiry in distinct student populations

FEBS Open Bio, EarlyView.
This study addressed how a senior research thesis is perceived by undergraduate students. It assessed students' perception of research skills, epistemological beliefs, and career goals in Biochemistry (science) and BDC (science‐business) students. Completing a thesis improved confidence in research skills, resilience, scientific identity, closed gender‐
Celeste Suart, Haley L. Zubyk, Michelle Ogrodnik, Caitlin E. Mullarkey, Felicia Vulcu   +4 more
wiley   +1 more source