The impact of country of origin on relationship quality: Empirical evidence from automotive industry [PDF]
, 2015 This study examines the impact of country of origin on relationship quality in automotive sector.Four hypotheses were developed to test the relationships between country of origin and relationship quality.
Abdullah, Haim Hilman +1 more
core +2 more sources
Pengaruh Citra Merek Terhadap Kepuasan Pelanggan Dan Loyalitas Pelanggan (Survei Pada Konsumen Produk Busana Muslim Dian Pelangi Di Malaysia) [PDF]
, 2015 This study aims to determine the effect of Brand Image on Customer Satisfaction and Customer Loyalty. The independent variable in this study is brand image, the dependent variables are Customer Satisfaction and Customer Loyalty the type at this. Research
Yana, R. D. (Ravita)
core
Corporate Reputation and eWOM: exploring the moderating role of Brand Love
RetosThis study analyzes the relationships between corporate reputation, customer satisfaction, customer brand engagement and electronic word of mouth (eWOM), with a particular focus on the moderating effect of brand love.
Mohamad Hashem +3 more
doaj +1 more source
How Fragrant are perfumes? A Micro Perspective from Middle East [PDF]
Satisfaction is a consumer post-purchase evaluation of the overall service experience. As an important determinant of customer loyalty and retention, firms exhibit most care to maintain customer satisfaction intact, unless it cannot be up-scaled.
Babu, Febina +4 more
core +1 more source
Investigating the relationship of brand experience and loyalty: A study of luxury brand in Thailand [PDF]
, 2011 The concept of 'brand experience' has evolved as an imperative arena of study in the marketing discipline. Although the importance and the concept of experience have been adapted in marketing such as customer experience, consumption experience and so on,
Cohen, G, Ueacharoenkit, S
core
ROMANCING WITH A BRAND: A CONCEPTUAL ANALYSIS OF ROMANTIC CONSUMER-BRAND RELATIONSHIP [PDF]
The objective of the article is to investigate the structure of individual’s emotional relationship with any brand, associated antecedents and consequences based on prior literature review.
Abhigyan SARKAR
core
Structural equation modeling of eBankQual scale: a study of E-Banking in India [PDF]
This study assesses the relationship between perceived quality, brand perception and perceived value with satisfaction. For the data analysis structural equation modeling (SEM) method and path analysis method were used. A result indicates that, eBankQual
Kumbhar, Vijay
core +1 more source
Pengaruh Pengalaman Merek Terhadap Loyalitas Merek Melalui Mediasi Kepuasan Merek Dan Kepercayaan Merek (Studi Pada Kuliner Khas Kota Malang) [PDF]
, 2016 The research objective was to examine the influence of the brand experience, brand satisfaction, and brand trust toward brand loyalty. The quantitative research approach of this research was Path Analysis (Path Analysis).
Panjaitan, A. O. (Andrey) +2 more
core +2 more sources
determination emotional brand and brand trust to custmomer satisfaction
E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 2019 The purpose of this study was to determine the emotional determination of brands and brand trust in customer satisfaction at skin care clinic. The research method used by the authors in this study is to use the sampling method included in the sample random sampling, by distributing questionnaires as much as 290 respondents to skin care clinic customers.
Kokom Komariah +2 more
openaire +2 more sources
The effect of social media marketing, brand awareness and brand image on customer satisfaction (case study: Aindeh Bank) [PDF]
رویکردهای نوین در مدیریت و بازاریابیThe purpose of the current research was the effect of social media marketing, brand awareness and brand image on customer satisfaction in Aydeh Bank. This research is applied in terms of its purpose and descriptive-survey in terms of the method of doing ...
Hossein mohammadbeyk Tabrizi +1 more
doaj +1 more source