Pengaruh Citra Merek,Kualitas Produk,Harga,Dan Lokasi Terhadap Kepuasan Konsumen (Pada Restoran Bali Ndeso Kemuning Karanganyar) [PDF]
, 2018 This research has purpose to know location, product quality, brand image and price to consumer satisfaction. Selection of sample using Nonprobability Sampling. Data collection using questionnaire method.
, Dr. Muzakar Isa,S.E.,M.Si +1 more
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A consumer-based brand performance model for assessing brand success [PDF]
, 2018 The aim of this study is to introduce a Consumer-Based Brand Performance Model (CBBPM) to measure brand success. The CBBPM consists of four critical constructs—brand equity, brand trust, brand satisfaction, and brand loyalty—and is applied across ...
Ekinci, Yuksel +2 more
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EVALUATING ENTERPRISE AGILITY – AN EXPLORATORY RESEARCH ON CONSUMER BEHAVIOR INDICATORS [PDF]
Starting from a model of the factors which are directly involved in the consumer’s buying behavior – brand image, the perception of purchase risk, the attitude towards the product category and, in this context, the attitude towards the brand, the buying ...
BOIER Rodica
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PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP CITRA MEREK SERTA DAMPAKNYA PADA KEPUASAN PELANGGAN GOJEK (STUDI PADA MAHASISWA KAMPUS A UNIVERSITAS NEGERI JAKARTA) [PDF]
, 2017 DAHLIANA YULIANTI. The Influence Of Price And Service Quality For Brand Image And Its Impact On Customer Satisfaction Gojek (Students Study On A State University Of Jakarta). Faculty of Economics, State University Of Jakarta 2017.
Yuliana, Dahliana
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Online Brand Experience: Drivers and Consequences
Jurnal Dinamika Manajemen, 2018 The purpose of this study is to determine the influence of brand involvement, customer-brand engagement, online brand experience to brand satisfaction and brand loyalty of mobile banking applications users in BCA, Bank Mandiri, BRI, and BNI as the big ...
Luki Adiati Pratomo +1 more
doaj +1 more source
Indonesian Interdisciplinary Journal of Sharia EconomicsTejakula Lestari Jaya, the manufacturer of Floraison products, is located in Buleleng, Bali, where this study was conducted. The results show that brand awareness, brand trust, and brand credibility have a positive and significant impact on customer ...
Luh Devi Artasuma +1 more
doaj +1 more source
Membangun Brand Loyalty Melalui Brand Trust Dan Customer Satisfaction [PDF]
, 2010 Business competition by the company getting fighter in the long run, these conditions require the management to be more careful in determining the competitive strategy, in order to win on competition.
Sumarto, S. (Sumarto) +1 more
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Manajemen dan Bisnis, 2010 Customer satisfaction is a very important issue in industries including food industry. This research is aimed to analyze the mediating role of customer satisfaction in order to have loyal returning customers. Objectives of this research is to analyze the
Idris Gautama So +2 more
doaj +1 more source
The impact of social identity of brand on brand loyalty development [PDF]
, 2012 During the past few years, there have been increasing discussions on the impact of brand in business units. Many researchers have concluded that the best way to increase sales is to introduce the brand in society. In this study, we consider the impact of
Alireza Bakhshizadeh +2 more
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Analisis Pengaruh Citra Merek dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Sim Card Telkomsel (Studi Kasus Pada Mahasiswa FEB UMS) [PDF]
, 2018 The aim of this research was to examine the effects of customer satisfaction towards trust in the brand, customer satisfaction towards customer retention, switching cost towards customer retention and trust in the brandtowards customer retention.
, Prof. Dr. Wahyuddin, M.S. +1 more
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