Results 121 to 130 of about 536,161 (308)

Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance [PDF]

Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on dimensions that typically capture a person’s personality, and extend that to the domain of brands.
Rajagopal
core  

Pengaruh Citra Merek Terhadap Keputusan Penggunaan Jasa Melalui Variabel Intervening Kepercayaan Merek ( Studi Kasus Pada Jne Cabang Semarang) [PDF]

, 2013
Goals to be achieved in this study was to determine the effect of the decision to use the image of the brand through brand trust services (case study in JNE Branch Semarang).
Hidayat, W. (Wahyu), Prihartini, A. E. (Apriatni), Saputri, W. R. (Windy)   +2 more
core  

Pre‐analytical optimization of cell‐free DNA and extracellular vesicle‐derived DNA for mutation detection in liquid biopsies

Molecular Oncology, EarlyView.
Pre‐analytical handling critically determines liquid biopsy performance. This study defines practical best‐practice conditions for cell‐free DNA (cfDNA) and extracellular vesicle–derived DNA (evDNA), showing how processing time, storage conditions, tube type, and plasma input volume affect DNA integrity and mutation detection.
Jonas Dohmen, Lucrezia De Santis, Bret M. Stephens, Vincent Bernard, Jörg C. Kalff, Lara Braun, Phillipp Leyendecker, Johannes Röttgen, Daniel Weissinger, Anirban Maitra, Paola A. Guerrero, Alexander Semaan   +11 more
wiley   +1 more source

Membangun Brand Loyalty Melalui Brand Trust Dan Customer Satisfaction [PDF]

, 2010
Business competition by the company getting fighter in the long run, these conditions require the management to be more careful in determining the competitive strategy, in order to win on competition.
Sumarto, S. (Sumarto), Susilowati, L. (Luky)   +1 more
core  

Mediasi Brand Trust pada Pengaruh Brand Personality terhadap Brand Loyalty

Jurnal Ekonomika Dan Bisnis (JEBS)
This study uses a quantitative method with a descriptive and explanatory survey approach. The study was conducted at RS. Ibnu Sina Pekanbaru, with the aim of testing the role of brand trust in mediating brand personality towards brand loyalty. The population of this study consisted of directors, general managers, medical support managers, PPI ...
Wiwi Rahayu Putri, Adolf Bastian, Ririn Handayani   +2 more
openaire   +1 more source

Establishment of a humanized patient‐derived xenograft mouse model of high‐grade serous ovarian cancer for preclinical evaluation of combination immunotherapy

Molecular Oncology, EarlyView.
We have established a humanized orthotopic patient‐derived xenograft (Hu‐oPDX) mouse model of high‐grade serous ovarian cancer (HGSOC) that recapitulates human tumor–immune interactions. Using combined anti‐PD‐L1/anti‐CD73 immunotherapy, we demonstrate the model's improved biological relevance and enhanced translational value for preclinical ...
Luka Tandaric, Line Bjørge, Martine Rott Lode, Cecilie Fredvik Torkildsen, Pia Aehnlich, Rammah Elnour, Daniela Elena Costea, Lars Andreas Akslen, Liv Cecilie Vestrheim Thomsen, Emmet McCormack, Katrin Kleinmanns   +10 more
wiley   +1 more source

Impact of International Tourists' Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism. [PDF]

Front Psychol, 2022
Nkoulou Mvondo GF, Jing F, Hussain K, Hussain K, Jin S, Raza MA.   +5 more
europepmc   +1 more source

Pengaruh Kepuasan Merek dan Kepercayaan Merek terhadap Loyalitas Merek pada Perusahaan Leasing Sepeda Motor di Kota Surakarta [PDF]

, 2016
This study aims to determine of brand satisfaction and brand trust to brand loyalty on motorcycle leasing company in Surakarta, either partially or simultaneously. The population in this study are individuals who have ever used the services of motorcycle
, Dr. Anton Agus Setyawan, SE, MM, Kusuma, Dhori Pridana   +1 more
core  

Dampak brand experience terhadap brand attachment: Brand trust sebagai mediator

Jurnal Manajemen Maranatha
Mengevaluasi pengaruh pengalaman merek (brand experience) terhadap keterikatan merek (brand attachment), baik secara langsung maupun melalui kepercayaan terhadap merek (brand trust), ialah tujuan penelitian ini. 150 orang responden yang dipilih melalui metode non-probability sampling dengan teknik purposive yang merupakan konsumen dari Pipinos Bakery ...
Muhammad Gaudi Ilyasa, Lisa Jolanda Catherine Polimpung, Fransisca Mulyono   +2 more
openaire   +1 more source

Differential expression of cancer‐related genes supports prediction of poor response to first‐line treatments in T‐ALL pediatric patients with high minimal residual disease

Molecular Oncology, EarlyView.
In the present work, we have identified a transcriptional signature based on the differential expression of six genes (BCL2&MAST4, HSH2D&LAT2, METRN&PITPNM2) that would facilitate the early detection of T‐cell acute lymphoblastic leukemia (T‐ALL) patients prone to a poor treatment response and could be implemented at diagnosis, along with other risk ...
Antonio Lahera, Laura Vela‐Martín, Pablo Fernández‐Navarro, José Luis López‐Lorenzo, Javier Cornago, Pilar Llamas, Eduardo Pérez‐Gómez, José Luis Marín‐Rubio, Manuel Fresno, Javier Santos, José Fernández‐Piqueras, María Villa‐Morales   +11 more
wiley   +1 more source