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§ 5. Models for brand valuation

2010
openaire   +1 more source

Is Corporate Brand Valuation Possible?

2012
exaly  

The International Brand Valuation Manual

2012
openaire   +1 more source

Brand Valuation—How to Do It

2007
openaire   +1 more source

Brand Equity: Measurement and Valuation

openaire   +1 more source
brand
brand value
brand equity
management
8. economic growth
valuation
value
marketing
marka değerlemesi
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