Results 71 to 80 of about 14,283,040 (352)

Analysis of brand valuation based on a combination of valuation models [PDF]

Anali Ekonomskog fakulteta u Subotici, 2019
Branding of companies and products are comparative advantages that can provide growth and development of the company. Estimating the brand in companies is necessary for the purpose of analyzing and determining whether planned investments in the brand ...
Terzić Svetlana, Đalić Irena
doaj  

Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement

Journal of Consumer Behaviour, 2022
While insight into consumer brand engagement, experience, and identification is rapidly developing, little remains known regarding the association of these, and related, concepts, as therefore explored in this article.
R. Rather, L. Hollebeek, T. Vo‐Thanh, Haywantee Ramkissoon, A. Leppiman, Dale Smith   +5 more
semanticscholar   +1 more source

Preferences of Pediatric Patients and Their Caregivers for Chemotherapy‐Induced Nausea and Vomiting Control Endpoints: A Mixed Methods Study

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Purpose Although not always achieved, complete chemotherapy‐induced nausea and vomiting (CINV) control is the conventional goal of CINV prophylaxis. In this two‐center, mixed‐methods study, we sought to understand the preferences of adolescent patients and family caregivers for CINV control endpoints.
Haley Newman, Tadi Hondonga, Alison Berry, Caitlin Elgarten, Jason Freedman, Katelyn Oranges, Sara McDonough, Caroline Diorio, L. Lee Dupuis   +8 more
wiley   +1 more source

Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value

Business: Theory and Practice
This study aims to explore how hedonic value influences obsessive-compulsive buying behavior by examining the mediating roles of brand attachment and customer-based brand value. The research addresses inconsistencies in previous studies on the influence
Roymon Panjaitan, Irawan Yuswono, Arif Afendi, Elia Ardyan   +3 more
doaj   +1 more source

Measuring Brand Performance: From Customer Based Brand Equity to Brand Financial Value

AICEI Proceedings, 2019
Strong brands enable businesses to generate sales volume and a price premium that improves revenues and margins, attract and retain the best employees and facilitate expansion into new products and markets.
Dimitar Kovachevski, Ilijana Petrovska, Venera Krliu Handjiski   +2 more
doaj   +1 more source

How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale

, 2018
Despite an increasing amount of research on co-creation of value, in general, research on brand value co-creation remains limited. Particularly, how much value customers contribute to the brand value co-creation process remains unclear.
M. Merz, L. Zarantonello, S. Grappi
semanticscholar   +1 more source

Outcomes of Live Virus Vaccination in Patients With Vascular Anomalies Being Treated With Sirolimus

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Live vaccination in patients with vascular anomalies (VA) receiving sirolimus remains controversial due to immunosuppressive effects and theoretical risks. Procedure This single‐center retrospective study included patients with VA less than 4 years old at the start of sirolimus therapy who were incompletely vaccinated.
Svatava Merkle, Kiersten Ricci, Kelly Blache, Rebecca A. Marsh, Adrienne M. Hammill, Elissa Engel   +5 more
wiley   +1 more source

Pengaruh Dari Identity Terhadap Brand Value, Satisfcation, Trust and Brand Loyalty [PDF]

, 2016
The purpose of this study was to analyze the influence of brand identity on brand value, customer satisfaction and brand trust and the influence of brand value and customer satisfaction on brand trust and its impact on brand loyalty.
Asmoningsih, R. (Rahmania)
core   +3 more sources

Pediatric Oncology Nursing Competencies in Latin America and the Caribbean: A Scoping Review to Inform Practice, Education, and Research

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Nurses are central to cancer care for children and adolescents, yet no comprehensive synthesis has defined essential core competencies for pediatric oncology nursing (PON) practice internationally, particularly in Latin America and the Caribbean (LAC).
Luís Carlos Lopes‐Júnior, Edmara Bazoni Soares Maia, Soad Fuentes‐Alabí, Courtney E. Sullivan, Monnie Abraham, Mauricio Maza, Liliana Vásquez Ponce, Regina Aparecida Garcia Lima   +7 more
wiley   +1 more source

Exploring the commercial value of social networks: enhancing consumers’ brand experience through Facebook pages [PDF]

, 2014
Purpose – The purpose of this paper is to understand the factors which impact upon the consumers’ willingness to utilise company Facebook pages and e-word-of mouth by proposing and testing a conceptual framework which is inspired by theories in ...
Chen, Hsin, Chen, Ta-Kang, Duan, Yanqing, Liu, Hsiu-Wen, Papazafeiropoulou, Anastasia   +4 more
core   +1 more source