Enhancing customer value co-creation through online brand interactivity: A comparative analysis of search-hedonic and experience-hedonic products [PDF]
Innovative MarketingThis study investigates how online brand interactivity fosters customer value co-creation, a collaborative process in which consumers actively contribute to co-creating value, by enhancing brand experiences at both individual and community levels ...
Rae Secioria +3 more
doaj +1 more source
What type of client do you need? The brand value co-creation in the banking sector. [PDF]
Front Psychol, 2022 Peña-García N +2 more
europepmc +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Neuroblastoma's complex, heterogeneous biology poses significant diagnostic and therapeutic challenges, often requiring caregivers to absorb complex information and participate in time‐sensitive decisions. However, caregivers often feel unprepared to evaluate options.
Vickie Buenger +8 more
wiley +1 more source
Consumption Value Terhadap Brand Choice: Peran Mediasi Brand Experience
Jurnal Ilmiah Manajemen dan BisnisPurpose– Aims to determine the effect of knowing hedonic motivation along with other factors, such as external and situational factors, on impulsive purchasing decisions for clothing products in cross-border e-commerce. Methodology– This research uses a
Yuma Luqman Adhli, Ferdi Antonio
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Threshold effect of government subsidy, corporate social responsibility and brand value using the data of China's top 500 most valuable brands. [PDF]
PLoS One, 2021 Qi Y, Chai Y, Jiang Y.
europepmc +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Neurotoxicity is a rare, often dose‐limiting adverse effect of methotrexate (MTX) therapy that disproportionally affects Latino children. Factors contributing to the observed disparity are not well understood. This study leveraged admixture mapping to identify genetic regions associated with MTX‐related neurotoxicity susceptibility ...
Rachel D. Harris +24 more
wiley +1 more source
Brand authenticity leads to perceived value and brand trust
Trends in Business and Economics, 2022 Kazım DAĞ
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Building the Competitive Advantage of a Business Entity through Brand Development
Ekonomski Vjesnik, 2010 The starting point of this paper is the idea of brand. Its aim is to define the role of a brand with the purpose of the establishment of future contributions in the scope of this area, that is its influence on purchase stimulation and the establishment
Mirjana Nedović Čabarkapa
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Impact of Metastatic Patterns on Survival and Response to Therapy in Neuroblastoma
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background While the presence of metastases in neuroblastoma (NB) is a well‐established prognostic factor, the clinical significance of dissemination patterns and tumour burden and their impact on response and survival remains poorly understood.
Mariona Morell‐Daniel +15 more
wiley +1 more source
Brand market positions estimation and defining the strategic targets of its development [PDF]
Marketing i Menedžment Innovacij, 2010 In this article the author generalizes the concept of brand characteristics which influenceits profitability and market positions. An approach to brand market positions estimation anddefining the strategic targets of its development is proposed.Keywords:
S.M. Makhnusha
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