Results 61 to 70 of about 369,469 (283)
Cogent Arts & HumanitiesThis paper discusses the evolution of cyber language in China. In the framework on Anthropotropic media trends, this study attempts to discuss the core issue of whether cyber language conforms to the Anthropotropic Trend during the past three decades ...
Ke Jiang, Wei Li
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HR BRANDING AND THE POTENTIAL VALUE: EMPIRICAL EVIDENCE AND PRACTICAL IMPLICATIONS
Dynamic Relationships Management Journal (DRMJ), 2019 Despite the growing popularity of the employer branding concept, academic research on the topic is limited; this is pivotal and pioneer research in the Republic of North Macedonia.
Brzovska Ezeni +2 more
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Corporate brands, the British Monarchy, and the resource-based view of the firm [PDF]
, 2008 Drawing on the nascent literature on corporate brands, the economic theory of the resourced-based view of the firm and the extensive literature on the British Monarchy, this article examines the branding credentials of the British Crown.
Balmer, JMT
core
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty [PDF]
Marketing Intelligence & Planning, 2017 Purpose There is a rise in interest on the topic of consumer-brand relationships (CBRs) among practitioners and academics. Consumers are said to build relationships with brands that have a personality congruent with their own. The purpose of this paper is to investigate two types of brand personality traits, namely, responsible brands and active ...
Molinillo, Sebastian +3 more
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Advanced Functional Materials, EarlyView.Herein, an RBC membrane‐derived nanoparticle (CMN‐ICG) is engineered to efficiently deliver a sonosensitizing agent, indocyanine green (ICG), for sonotherapy of hepatocellular carcinoma (HCC). CMN‐ICG exhibits excellent cytocompatibility, significantly enhances hepatocyte uptake, and produces excessive reactive oxygen species (ROS) upon ultrasound ...
Alap Ali Zahid +6 more
wiley +1 more source
Do universities have successful brands? [PDF]
, 2005 Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations.
Chapleo, Chris
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BRAND LOYALTY DITINJAU DARI BRAND EXPERIENCE, BRAND AUTHENTICITY DAN BRAND LOVE
GANEC SWARA, 2023 The hotel and resort business are required to sustain consumer loyalty effectively. The study was carried out at Navotel Lombok Resort. The primary objective of this research is to ascertain the impact of brand experience, brand authenticity, and brand love on brand loyalty.
ARYAN AGUS PRATAMA +2 more
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Metachromatic Butterfly Bile Pigments for Multi‐Level Optical Security Films
Advanced Functional Materials, EarlyView.Bio‐derived optical security materials are manufactured by embedding butterfly‐based pigments in polymer films. Tunable color and fluorescence responses arise from concentration‐controlled metachromasy, enabling spatially encoded patterns with distinct visible, UV‐active, and spectral signatures.
Limin Wang, Bodo D. Wilts
wiley +1 more source
Personal Branding Remaja di Era Digital
MediaTor, 2018 Branding is a common thing done in the world of marketing. Branding is done to distinguish one product with other products so that raises its distinctive characteristics. Along with the development of branding context, now branding has penetrated to many
Ascharisa Mettasatya Afrilia
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Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance [PDF]
International Journal of Hospitality Management, 2019 This paper develops a multi-disciplinary measure of the brand signature construct by means of literature review and primary data analysis. This study explains that brand signature involves (i) endorsement of consistent consumer attitude toward diffusion of a brand name and brand logo (consists of typeface, design, and color); (ii) the expression and ...
openaire +1 more source