Results 331 to 340 of about 780,926 (363)

Augmented reality marketing: How mobile AR-apps can improve brands through inspiration

Journal of Retailing and Consumer Services, 2019
Philipp A Rauschnabel, Reto Felix
exaly  

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

Journal of Marketing, 2003
Robert V Kozinets, John F Sherry Jr
exaly  

Brand knowledge, brand community and brand engagement

2021
Suraksha Gupta, Dongmei Cao, Aisha Abuelmaatti   +2 more
openaire   +1 more source

Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern

Journal of Business Research, 2012
Patrick Hartmann
exaly  

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Journal of Consumer Psychology, 2005
Deborah J Macinnis, C Whan Park
exaly  

Customers’ motivation to engage with luxury brands on social media

Journal of Business Research, 2020
Saleh Bazi, Raffaele Filieri, Matthew Gorton   +2 more
exaly  

Branding, Brand Awareness and Brand Image

2009
openaire   +1 more source

Co-creating value for luxury brands

Journal of Business Research, 2010
Caroline Tynan, Sally Mckechnie
exaly  

Branding, brand equity, and brand extensions

2009
openaire   +1 more source

Brands and branding

Choice Reviews Online, 2009
openaire   +1 more source