Results 51 to 60 of about 780,926 (363)

Celebrity chefs as brand and their cookbooks as marketing communication [PDF]

, 2008
This paper aims to illuminate how consumers engage with celebrity chefs as marketing objects and their cookbooks as marketing communications. Based upon narrative analysis of qualitative data it suggest that celebrity chefs are acting as brands, that ...
Tonner, A.
core   +1 more source

Changes in Body Composition in Children and Young People Undergoing Treatment for Acute Lymphoblastic Leukemia: A Systematic Review and Meta‐Analysis

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Ongoing evidence indicates increased risk of sarcopenic obesity among children and young people (CYP) with acute lymphoblastic leukemia (ALL), often beginning early in treatment, persisting into survivorship. This review evaluates current literature on body composition in CYP with ALL during and after treatment.
Lina A. Zahed, Raquel Revuelta Iniesta, Mary Fewtrell, Julie Lanigan, Breeana Gardiner, Graeme O'Connor   +5 more
wiley   +1 more source

BRAND LOYALTY DITINJAU DARI BRAND EXPERIENCE, BRAND AUTHENTICITY DAN BRAND LOVE

GANEC SWARA, 2023
The hotel and resort business are required to sustain consumer loyalty effectively. The study was carried out at Navotel Lombok Resort. The primary objective of this research is to ascertain the impact of brand experience, brand authenticity, and brand love on brand loyalty.
ARYAN AGUS PRATAMA, IKA YULIANA, RESTU ALPIANSAH   +2 more
openaire   +1 more source

Impact of environmentally friendly packaging on consumers’ attitudes and patronage intentions toward apparel retail brands [PDF]

, 2015
Consumer interest in social responsibility (SR) has greatly increased in recent years. Providing environmentally friendly packaging (recycled and reusable bags) is one example of how apparel retail brands can engage in SR.
Cho, Eunjoo, Smith, Madalyn M.
core   +2 more sources

Parent‐to‐Child Information Disclosure in Pediatric Oncology

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Despite professional consensus regarding the importance of open communication with pediatric cancer patients about their disease, actual practice patterns of disclosure are understudied. Extant literature suggests a significant proportion of children are not told about their diagnosis/prognosis, which is purported to negatively ...
Rachel A. Kentor, Flora Hoodin, Michelle Byrd, Kristin A. Kullgren, Leah LaLonde, Lauren Benkoske, Patrick Smith, Dawn Carson, Karen MacDonald, Susumu Inoue, Brenda Kitchen, Kate Gowans, Gregory A. Yanik   +12 more
wiley   +1 more source

Safety Profile and Efficacy of Biosea^® Revive Serum for Hair Growth Through In Vitro Assessment and Clinical Evaluation

Cosmetics
Excessive hair loss can negatively impact psychological well-being and personal appearance. Providing effective hair growth products containing natural ingredients to people with hair loss can solve this problem.
Chi-Ju Wu, Chun-Yin Yang, Pamela Berilyn So, Hui-Yu Hu, Shang-Hsuan Yang, Hsiang-Ming Hsueh, Tzu-Hui Wu, Feng-Lin Yen   +7 more
doaj   +1 more source

Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance [PDF]

International Journal of Hospitality Management, 2019
This paper develops a multi-disciplinary measure of the brand signature construct by means of literature review and primary data analysis. This study explains that brand signature involves (i) endorsement of consistent consumer attitude toward diffusion of a brand name and brand logo (consists of typeface, design, and color); (ii) the expression and ...
openaire   +1 more source

Origination: the geographies of brands and branding [PDF]

, 2012
Brands are increasingly recognised as prominent entities imbued with meanings that stem well beyond signifying a consumable object. Associations evoked by and assigned to a given brand can be interpreted, deconstructed and reconstructed to form an array ...
Kipnis, E.
core   +5 more sources

Predicting Chronicity in Children and Adolescents With Newly Diagnosed Immune Thrombocytopenia at the Timepoint of Diagnosis Using Machine Learning‐Based Approaches

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Objectives To identify predictors of chronic ITP (cITP) and to develop a model based on several machine learning (ML) methods to estimate the individual risk of chronicity at the timepoint of diagnosis. Methods We analyzed a longitudinal cohort of 944 children enrolled in the Intercontinental Cooperative immune thrombocytopenia (ITP) Study ...
Severin Kasser, Alice Bizeul, Meera Chitlur, Hugo Donato, Jelena Roganovic, Julia E. Vogt, Thomas Kühne   +6 more
wiley   +1 more source

In search for effective methods of routine formation

Management, 2017
Organizational routines are a frequently researched phenomenon in contemporary management science. Although the available theoretical foundations of Routine Theory seem to have reached a significant degree of maturity over the last thirty years, the same
Kandora Marcin
doaj   +1 more source