Results 51 to 60 of about 6,689,861 (297)
SAGE Open, 2022 This study intends to evaluate the influence of social advertising, individual factors, and brand image on the buying behavior of Malaysian consumers toward the fashion clothing brands along with mediation of brand image.
Fazal ur Rehman, Basheer M. Al‐Ghazali
semanticscholar +1 more source
Investigating the Key Drivers of Impulsive Buying Behavior in Live Streaming
Journal of Global Information Management, 2022 Live streaming has become popular among various e-commerce models. As an efficient way of marketing, live streaming can stimulate consumers' impulse purchasing behavior by creating a compelling experience, flow experience.
Yi Cui, Yanping Liu, Meng Gu
semanticscholar +1 more source
The impact of social media marketing on youth buying behaviour in an emerging country
Entrepreneurship and Sustainability Issues, 2022 The research aims to investigate the impact of social media marketing (SMM) on youth buying behavior in Pakistan. This study is empirically supported by the results of a survey conducted by the authors in ten universities in Lahore city (Pakistan) in ...
Rizwan Ali +3 more
doaj +1 more source
Identifying consumer buying preferences of beef [PDF]
Problems and Perspectives in Management, 2016 This study investigated the drivers which influence consumers’ beef buying behavior. A validated questionnaire was used to collect the data and to evaluate consumer beef purchasing behavior.
Pieter Uys, Christo Bisschoff
doaj +1 more source
Social Networks and the Buying Behavior of the Consumer [PDF]
Journal of Global Economics, 2015 The use of social networks is a valuable tool to support enterprises to increase the chances of survival through the activation of a favorable word of mouth among the internal and external members of the virtual community. The diffusion of network innovations, at the environmental level, which includes institutional and regulatory entities, is highly ...
Rassega Valter +5 more
openaire +3 more sources
Customers' social interactions and panic buying behavior: Insights from social media practices
Journal of Consumer Behaviour, 2021 The Covid-19 pandemic led to social distancing and lockdown practices, which increased social interactions and information exchange on social media for timely decision making This study explores how social practices and social influence generated through
Muhammad Naeem, Wilson Ozuem
semanticscholar +1 more source
FEBS Letters, EarlyView.Structural and biochemical characterisations show that the planar cell polarity (PCP) protein Inturned harbours a unique PDZ‐like domain that does not bind canonical PDZ‐binding motifs (PBMs) like that of another PCP protein Vangl2. In contrast, the apical‐basal polarity protein Scribble contains four PDZ domains that bind Vangl2, but one PDZ domain ...
Stephan Wilmes +4 more
wiley +1 more source
Market Forces, 2021 Consumer brand perception is important for a brand and sustainable growth. Both social media and traditional media affect consumers’ buying behavior and brand perception. Unlike past studies, we have examined the effect of traditional and social media on
Sarwat Liaquat , Ammar Siddiqui
doaj +1 more source
International Journal of Electronic Commerce Studies, 2021 In the information age, more and more people are buying products on the Internet. Impulsive buying within the online shopping research is gradually receiving more attention, as it contributes significantly to online retail profit.
Chao-Hsing Lee +4 more
semanticscholar +1 more source
Compulsive Buying Behavior: Clinical Comparison with Other Behavioral Addictions [PDF]
Frontiers in Psychology, 2016 Compulsive buying behavior (CBB) has been recognized as a prevalent mental health disorder, yet its categorization into classification systems remains unsettled. The objective of this study was to assess the sociodemographic and clinic variables related to the CBB phenotype compared to other behavioral addictions.
Granero, R +12 more
openaire +5 more sources