Results 31 to 40 of about 7,023,252 (338)

Effect of Store Environment, Perceived Crowdedness, and Perceived Noisiness on Consumer Buying Behavior Through Brand Attachment

NUML International Journal of Business & Management, 2022
Consumer buying behavior is becoming a key component in marketing where individuals search, select, use, and dispose off goods to satisfy their needs and wants.
Kanwal Iqbal Khan, Shahid Mahmood, Muzammil Iqbal
doaj   +1 more source

The Influencing Factors on Impulse Buying Behavior of Consumers under the Mode of Hunger Marketing in Live Commerce

Sustainability, 2022
The sustainability of live commerce is closely dependent on the impulse buying behavior of consumers because of its live characters compared to the traditional e-commerce mode.
Zhenfang Zhang, N. Zhang, Jiguang Wang
semanticscholar   +1 more source

Modeling the significance of advertising values on online impulse buying behavior

Humanities and Social Sciences Communications, 2023
Growth in online impulsive buying and digital advertising have drawn the attention of researchers in developed countries, but it is still in its early stages, especially in China.
Zhitan Feng, Abdullah Al mamun, Mohammad Masukujjaman, Qing Yang   +3 more
semanticscholar   +1 more source

Antecedents and Mediating Role of Green Buying Behavior

Market Forces, 2020
Sustainability of the environment iis one of the major issues both in developed and developing countries. There is an abundance of studies on green buying behavior. However, a few have studied the mediating role of green buying behavior.
Muhammad Khalique, Samra Iftikhar , Mohd Rafi bin Yaacob , Ahsan Tahir   +3 more
doaj   +1 more source

Beverage product packaging color affects the impulse buying behavior of consumers at convenience stores in Ho Chi Minh City

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2023
The study identifies factors of product packaging color that affect the impulse buying behavior of consumers through mediating variables such as Arousal, Impulsion, and Unplanned buying.
Nguyễn Nhật Đình Duy, Hoàng Cửu Long   +1 more
doaj   +1 more source

THE ROLE OF RELIGIOSITY IN THE CONTEXT OF THE ANXIETY TOWARD PANIC BUYING AND COMPULSIVE BUYING IN THE COVID-19 PANDEMIC

Jurnal Aplikasi Manajemen, 2022
This study explores consumer Panic Buying (PB) and Compulsive Buying (CB) due to consumer anxiety during the COVID-19 pandemic. The role of the religious moderator was also tested to influence consumer attitudes and behavior towards PB and CB to carry ...
Hermin Istiasih, Faisol Faisol
doaj   +1 more source

What drives willingness to purchase and stated buying behavior toward organic food? A Stimulus–Organism–Behavior–Consequence (SOBC) perspective

Journal of Cleaner Production, 2021
The consumption of organic food is gaining ground globally due to consumers’ concerns for personal health and food safety. Several countries, such as Japan, are turning their focus to promoting organic food consumption, but research is scarce on Japan’s ...
Shalini Talwar, Fauzia Jabeen, Anushree Tandon, Mototaka Sakashita, A. Dhir   +4 more
semanticscholar   +1 more source

The Mediating Role of Self-Esteem and Self- Control in the Relationship between Family Functioning and Compulsive Buying Behavior of Female Adolescents

مطالعات روانشناختی, 2021
Compulsive buying is a potentially dangerous and addictive behavior that causes a series of negative psychological and social consequences. So, the aim of current study was to investigate the mediating role of self-esteem and self- control in the ...
salman zarei
doaj   +1 more source

Panic buying behavior of consumers in Ho Chi Minh City during the Covid-19 pandemic

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2022
The study aims to determine and measure the influence of factors affecting the psychology and panic buying behavior of consumers in Ho Chi Minh City during the Covid-19 pandemic. During the research process, the team used quantitative research methods to
Thái Trí Dũng, Nguyễn Quốc Huy, Nguyễn Thị Quỳnh Mai, Phan Thị Hiếu, Đặng Thị Thanh Hằng, Bùi Thị Thanh Khanh   +5 more
doaj   +1 more source

Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [PDF]

‫مدیریت بازرگانی, 2016
Impulse buying behavior is one of main concepts in marketing. It is affected on various factors such as cultural factors, psychological factors, personal factors and positional factors.
Mohammad Haghighi, Masoud Karami, Arezo Hamidi kolaei, Mohamad Mehdi Maleki   +3 more
doaj   +1 more source