Results 21 to 30 of about 7,023,252 (338)

Effects of Sentiment on Impulsive Buying Behavior: Evidence of COVID-19 in Indonesia [PDF]

open access: yesJournal of Economics, Business & Accountancy Ventura, 2021
This study aims to investigate the effects of positive and negative sentiment on impulsive buying behavior among Indonesian people based on the theory of stimulus organism response (S-O-R).
Ali Mursid
doaj   +1 more source

Consumers’ Impulse Buying Behavior: Structured Systematic Literature Review [PDF]

open access: yesInternational Journal of Management, Accounting and Economics, 2021
To be successful in business the marketers must have understanding of how consumers behave on every occasion during an implicit or explicit need for a product. The knowledge of consumer behavior involves both the physical, mental and emotional process is
Melaku Alemu, Shimels Zewdie
doaj   +1 more source

The Influence of Culture on Impulse Buying Behavior: A Systematic Literature Review

open access: yesBBR: Brazilian Business Review, 2023
Culture plays a significant buying role in shaping different aspects of consumer behavior such as rational, impulse, and compulsive buying behavior. Impulse buying is one of the prevalent phenomena that significantly affect the sales revenue of companies.
Abu Bashar   +2 more
doaj   +1 more source

How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory

open access: yesInternational Journal of Web Information Systems, 2021
Purpose This paper aims to examine how presence (the social presence of live streaming platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow state, thus inducing impulsive buying behaviors, personal sense of power as
Junlan Ming   +4 more
semanticscholar   +1 more source

Agent-Based Simulation Consumer Behavior in Impulse Buying [PDF]

open access: yesMuṭāli̒āt-i Mudīriyyat-i Ṣan̒atī, 2021
Because of the dissemination of impulse buying behavior in consumers its academic studies have increased over the last decade. Because in large stores, sales have to be increased, the behavior of consumers in impulse buying to be taken into account by ...
Salman Abbasi Siar   +2 more
doaj   +1 more source

Measuring social media impact on Impulse Buying Behavior

open access: yesCogent Business & Management, 2023
In today’s ever-evolving business landscape, understanding the shifting buying behaviors of consumers has become a formidable challenge for businesses worldwide.
Prakash Singh   +3 more
semanticscholar   +1 more source

Consumer Panic Buying Behavior and Supply Distribution Strategy in a Multiregional Network after a Sudden Disaster

open access: yesSystems, 2023
Panic buying is now a frequent occurrence in many countries, leading to stockouts and supply chain disruptions. This paper highlights consumers’ panic buying behavior in different types of regions and the impact of different replenishment strategies ...
Shiwen Wu   +4 more
doaj   +1 more source

Consumers’ personality and compulsive buying behavior: The role of hedonistic shopping experiences and gender in mediating-moderating relationships

open access: yesJournal of Retailing and Consumer Services, 2022
Although existing research suggests that personality plays an important role in explaining compulsive buying behavior, there is still potential space to diagnose the theoretical mediational mechanisms underlying these effects or the extent to which these
P. Tarka   +2 more
semanticscholar   +1 more source

The Antecedents of Impulse Buying Behavior During Covid-19 Pandemic: Revealing the Role of Panic Buying, Government Stimulus, Perceived Scarcity, and Fear Appeals

open access: yesJurnal Manajemen Teori dan Terapan, 2021
COVID-19 pandemic spread around the world and changed people's shopping habits. This phenomenon causes much fear and induces panic behavior. In a highly uncertain situation, many people are more likely to engage in impulse buying behavior during this ...
Alfian Budi Primanto   +1 more
doaj   +1 more source

Consumer Buying Behavior [PDF]

open access: yesManagement, 2006
The study examines the phenomenon of national identity and economic ethnocentrism in consumer buying behavior. Analysis of data collected from a representative sample of adult Slovenian consumers reveals only moderately expressed ethnocentric tendencies.
Irena Vida, Mojca Maher Pirc
openaire   +2 more sources

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