Identifying emergence process of group panic buying behavior under the COVID-19 pandemic [PDF]
Journal of Retailing and Consumer Services, 2022 The sudden COVID-19 caused frequent incidents of large-scale material panic buying, resulting in imbalance in supply and demand of goods and threatening social stability. It is of great significance to analyze the formation of group panic buying and help
Tinggui Chen, Yumei Jin, Jianjun Yang
exaly +3 more sources
The Moderating Role of Anticipated Regret and Product Involvement on Online Impulsive Buying Behavior [PDF]
Frontiers in Psychology, 2021 Online impulsive buying behavior has drawn an increasing amount of attention from researchers and marketers as well; however, little research has explored how cognitive aspect and emotional aspect effect online impulsive buying together.
Bin Li +5 more
doaj +3 more sources
Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality [PDF]
Frontiers in Psychology, 2022 Consumer buying behavior is an important aspect in every marketing strategy to produce maximum output from the market. This study aims to determine how advertisement affects consumer buying behavior and brand loyalty by considering a mediator between ...
Jin Zhao +4 more
doaj +3 more sources
SAGE Open, 2023 The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited.
Chunhui Huo +3 more
doaj +2 more sources
Consumers' Impulsive Buying Behavior in Online Shopping Based on the Influence of Social Presence. [PDF]
Comput Intell Neurosci, 2022 The rapid development of online shopping has contributed to marketing strategy. Social presence plays an important role in the field of marketing. Therefore, this paper studies the influence of social presence on online impulse buying.
Zhang M, Shi G.
europepmc +2 more sources
Impulse buying behavior during livestreaming: Moderating effects of scarcity persuasion and price perception. [PDF]
HeliyonThis research aimed to identify the factors that influence impulse buying behavior during livestreaming and advance the existing literature based on a proposed conceptual framework grounded in the stimulus-organism-response (S–O-R) model.
Feng Z +4 more
europepmc +2 more sources
Impact of online convenience on generation Z online impulsive buying behavior: The moderating role of social media celebrity. [PDF]
Front Psychol, 2022 This research aims to determine which dimensions of online convenience influence generation z consumers’ cognitive and affective attitudes and online impulsive buying behavior.
Lina Y, Hou D, Ali S.
europepmc +2 more sources
Consumer impulse buying behavior: the role of confidence as moderating effect. [PDF]
Heliyon, 2022 Many indicators have been proposed that can contribute to impulse buying. However, few studies have examined the role of social comparison in impulse buying, materialism, and negative affect, and even less is known about the underlying processes that may
Tran VD.
europepmc +2 more sources
A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform. [PDF]
HeliyonThe rapid expansion of online commerce has significantly altered consumer behavior, particularly among digitally-savvy Generation Z individuals. This research analyzes the influence of product presentation videos on online impulsive buying behaviors in ...
Ngo TTA +5 more
europepmc +2 more sources
Impact of Pricing and Product Information on Consumer Buying Behavior With Customer Satisfaction in a Mediating Role. [PDF]
Front Psychol, 2021 The relationship between product pricing and product packaging plays an important role in the buying behavior of consumers, whereas customer satisfaction plays a mediating role.
Zhao H, Yao X, Liu Z, Yang Q.
europepmc +2 more sources