CAUSE RELATED MARKETING – TRUE HEART-FELT CORPORATE BENEVOLENCE? [PDF]
Nowadays, globally, consumers’ expectations have reached a new high, as they expect companies to act responsibly in changing the world. More than often these expectations are not met solely out of the kindness and generosity of corporations, but they are
Vinerean simona +3 more
core
Advanced Materials, EarlyView.Environmental Synthesis Radar (ESR) evaluates the environmental impact of (early‐stage) multi‐step chemical syntheses, providing a holistic view by using 18 midpoint impact categories. Unlike conventional life‐cycle assessment (LCA) approaches, ESR reveals three complementary metrics: overall impact Vtotal, environmental hotspots VEF, and critical ...
Laura Plein +8 more
wiley +1 more source
Partnership in Social Marketing Programs. Socially Responsible Companies and Non-Profit Organizations’ Engagement in Solving Society’s Problems [PDF]
The development of social marketing, as an important area of analysis and research, has opened up multiple opportunities for organizations to engage in society’s problems.
Corina Şerban
core
Epitaxially Integrated Electro‐Optic KNbO3 Thin Films on Silicon
Advanced Materials, EarlyView.We demonstrate the first epitaxial integration of electro‐optic KNbO3 thin films on silicon using suboxide molecular‐beam epitaxy. Combining adsorption‐controlled molecular‐beam epitaxy, advanced characterization, and phase‐field modeling, we demonstrate phase‐pure crystalline films mirroring bulk crystals with robust Pockels response, enabling future ...
Sankalpa Hazra +17 more
wiley +1 more source
Cause-related marketing: it's influence on consumers' choice of hypermarket [PDF]
, 2018 Malaysia has undergone market changes which lead to transformation from small shops to larger scale shops due to the globalization. The larger scale shop such as hypermarkets will increase the supply from local suppliers if the demand of consumers toward
Lim, Chin Hwa +2 more
core +1 more source
Give Goods or Give Money? The Influence of Cause-Related Marketing Approach on Consumers' Purchase Intention. [PDF]
Front Psychol, 2020 Ye S, Liu Y, Gu S, Chen H.
europepmc +1 more source
Phase‐Engineered MoS2 Quantum Monolayer Catalysts
Advanced Materials, EarlyView.A new type of catalyst model—phase‐engineered MoS2 quantum‐monolayer catalyst (∼0.8 nm thick, < 6 nm in the lateral size; switchable freely among metallic 1T, semiconducting 2H, and a hybrid phase of metallic‐semiconducting 1T‐2H)—is reported. It can efficiently and stably drive photochemical H2, syngas and ammonia synthesis as a catalyst or co ...
Ruijie Yang +12 more
wiley +1 more source
Does the donation size influence on attitudes toward cause-related marketing?
Responsibility and Sustainability, 2013 According to the literature review, many variables can influence consumer’s purchase behaviour. In this study we examine the possible influence of one aspect of the marketing strategy on attitudes towards Cause-Related Marketing (CRM), specifically on ...
María Mercedes Galán-Ladero +1 more
doaj
Descriptor‐Informed Screening of Interface‐Active Molecules for Efficient Magnesium Metal Anodes
Advanced Materials, EarlyView.A descriptor‐informed molecular screening strategy identifies 4‐bromo‐N, N‐dimethylaniline (BrNNA) as an interface‐active electrolyte component that enables fast Mg stripping/plating in Mg(TFSI)2‐based electrolytes. By simultaneously regulating Mg2+ solvation and interphase formation, the BrNNA‐containing electrolyte delivers activation‐free Mg ...
Hao Xu +16 more
wiley +1 more source
Cause-related marketing in tourism: how goal framing promotes consumer prosocial behaviours
Cause-related marketing is commonly regarded as an effective tool for tourism enterprises to bolster their commitment to sustainable practices, fostering environmental and social responsibility within their operations and offerings. However, despite this,
Chen, Yixue +4 more
core +1 more source