Results 161 to 170 of about 611 (187)
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International Review on Public and Nonprofit Marketing, 2005
The reputation of the corporation is often the most important asset it possesses in gaining a competitive advantage as well as building both financial and social successes. Corporations require more than just the ability to present sustainable corporate reputation stories to stakeholders; they also require proactive planning and the ability to adapt to
Ioanna Papasolomou, Marlen Demetriou
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The reputation of the corporation is often the most important asset it possesses in gaining a competitive advantage as well as building both financial and social successes. Corporations require more than just the ability to present sustainable corporate reputation stories to stakeholders; they also require proactive planning and the ability to adapt to
Ioanna Papasolomou, Marlen Demetriou
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Cause-related marketing (CrM) : how does brand-cause fit influence the success of CrM campaigns?
2019Atualmente, o investimento das empresas em iniciativas de marketing de causas, como parte das suas estratégias de marketing continua a crescer. Os consumidores demostram uma crescente consciência e preocupação social e estão mais exigentes com as empresas no que toca à aplicação de práticas socialmente responsáveis.
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The impact of “Cause Related Marketing” (CRM) on “Brand Awareness
2015Yatawatte Cd, Nalin Abeysekera
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