Results 171 to 180 of about 611 (187)

A close look at research on pursuing the right formula for cause-related marketing advertising

International Journal of Advertising, 2023
Chang Chun-Tuan, Zhao-Hong Cheng
exaly  

Demarcating And Anchoring Cause-Related Marketing (CRM)

Journal of Informatics Education and Research
openaire   +1 more source

Visual Design, Message Content, and Benefit Type: The Case of A Cause-Related Marketing Campaign

Journal of Hospitality and Tourism Research, 2020
Lisa Gao, Joongwon Shin, Anna S Mattila
exaly  

A Study on Communication Strategies to Promote Participation in Cause-Related Marketing : Focused on Social Comparison, CRM Types, and Agency-Communion

THE KOREAN JOURNAL OF ADVERTISING, 2022
openaire   +1 more source

The effect of types of causes and types of messages on the cause-related marketing (CRM) : Focusing on the construal level theory (CLT)

The Korean Journal of Advertising, 2015
Myung-Su Chae, Ji-Haeng Lee, Kwang-Hee Hong   +2 more
openaire   +1 more source

Cause-related marketing persuasion research: an integrated framework and directions for further research

International Journal of Advertising, 2019
Lars Bergkvist, Qiang Zhou
exaly  

Donation Level in Cause-related Marketing (CRM) : The Impact of Consumer Attribution and Self-expressive Cues on Perceived Benefits and Monetary Sacrifice by Donation Level

THE KOREAN JOURNAL OF ADVERTISING, 2020
Dongho Yoo, Tae Hee Park
openaire   +1 more source

The Effects of Message Types on Cause-Related Marketing(CRM) : The Moderating Roles of Persuasion Knowledge and Consumer Prior Preference for Brands

The Korean Journal of Advertising, 2015
Chung-Hyun Kim, Eun-Hye Dho
openaire   +1 more source

Optimizing the Marketing Interventions Mix in Intermediate-Term CRM

Marketing Science, 2005
Peter C. Verhoef, Roland Rust
exaly  

The Effect of Cause Related Marketing (CRM) on Emotions and Attitudes

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
Charles S Gulas
exaly