Results 181 to 187 of about 611 (187)

How does CRM technology transform into organizational performance? A mediating role of marketing capability

Journal of Business Research, 2010
Woojung Chang
exaly  

Cause-related marketing: Building the corporate image while supporting worthwhile causes

Journal of Brand Management, 2009
Demetris Vrontis, Ioanna Papasolomou
exaly  

An Assessment of Customer Perception of Corporate Social Responsibility (CSR) Through Cause Related Marketing (CRM) Initiatives

International Conference on Business, Law and Corporate Social Responsibility (ICBLCSR'14) Oct 1-2, 2014 Phuket (Thailand), 2014
openaire   +1 more source

Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity: evidence from Indian context

International Journal of Indian Culture and Business Management, 2017
Sujo Thomas, Sonal Kureshi
exaly  

Cause related marketing in the German retail sector: Exploring the role of consumers’ trust

Food Policy, 2015
Johannes Simons, Jeanette Klink
exaly  

The effect of brand-cause fit and consumer-cause identification on consumers’ purchase intentions in cause-related marketing (CRM): the mediating role of altruistic motives and the moderating role of trust in CRM

International Review on Public and Nonprofit Marketing
Molka Triki, Amel Chaabouni
openaire   +1 more source

Cause-related marketing : more than just a thought? : a literature review on the effects of human information processing on consumers’ attitudes regarding CRM products and the related purchase intentions

2010
openaire   +1 more source