Results 221 to 230 of about 12,370,071 (280)

From labels to influencers: evaluating the alignment of nitrate and beetroot juice claims on sports supplement marketing with scientific consensus. [PDF]

Front Nutr
Estevan Navarro P, González-Díaz C, Perales A, Romero-García D, Molina-López A, Gil-Izquierdo Á, Sospedra I, Martínez-Sanz JM.   +7 more
europepmc   +1 more source

Seeing the similarities: Applying a coherent lens to harmful products as drivers of suicide. [PDF]

PLOS Glob Public Health
van Schalkwyk MCI, Knipe D, Cassidy R, Tyrell K, Collin J, Eddleston M.   +5 more
europepmc   +1 more source

Post-Marketing Surveillance Data of Adverse Events Following Immunization with Human Rabies Vaccine - China, 2021-2024. [PDF]

China CDC Wkly
Zhang L, Li K, Li Y, Fan C, Li Y, Ren M, Cao L, Yu W, Yin Z.   +8 more
europepmc   +1 more source

A study of cause related marketing : Key factors for an efficient cause related marketing strategy

, 2020
openaire   +1 more source

Choice of Cause in Cause-Related Marketing

Journal of Marketing, 2012
Spurred by the consumer demand for companies to be socially responsible, cause-related marketing (CM), in which fund raising for a cause is tied to purchase of a firm's products, has become popular in recent years. The authors demonstrate the conditions in which CM campaigns that allow consumers to choose the cause that receives the donation lead to ...
Caglar Irmak, Jayachandran Satish
exaly   +3 more sources

Cause-Related Marketing [PDF]

, 2011
Um erfolgreich im Wettbewerbsfeld zu bestehen, wurde bereits vor mehr als 25 Jahren in den USA Cause-Related Marketing erstmals eingesetzt. Cause-Related Marketing soll die ökonomischen Ziele und die gesellschaftliche Verantwortung eines Unternehmens miteinander verbinden.
Kienzle, Stephanie, Rennhak, Carsten
core   +5 more sources

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Cause-Related Marketing

2013
Cause-related Marketing (CrM) ist eine Marketingstrategie, bei welcher durch den Kauf eines Produktes ein kleiner Teil des Gewinns für einen wohltätigen Zweck gespendet wird. Da der Druck der Öffentlichkeit und der Non-Profit-Organisationen an Unternehmen, mehr gesellschaftliche Aufgaben zu übernehmen, zunimmt, wird CrM immer häufiger von den ...
  +5 more sources

Cause-Related Marketing

2023
This chapter explores the concept of cause-related marketing from a modern perspective, briefly tracing its inception in the field of marketing since the Third Industrial Revolution, and discusses landmark marketing campaigns and their ramifications on the development of cause-related marketing.
Sattar, Muhammad Muzamil, Barr, Jacob Charles, Sfodera, Fabiola   +2 more
openaire   +2 more sources