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, 2016 Marketing povezan s općom dobrobitije jedan od oblika društveno odgovornog poslovanja kojim poduzeća i organizacije nastoje zadovoljiti svakodnevne izazove s kojima se susreću u poslovanju.
Butković, Petra
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2014
Cause-related marketing is established by a corporation that wishes to continue its philanthropic efforts by choosing one organization, or cause, with which to associate. Simply, it is a partnership between a corporate organization and a non-profit where there is a mutually beneficial relationship.
Marcus Stumpf, Iris Teufl
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Cause-related marketing is established by a corporation that wishes to continue its philanthropic efforts by choosing one organization, or cause, with which to associate. Simply, it is a partnership between a corporate organization and a non-profit where there is a mutually beneficial relationship.
Marcus Stumpf, Iris Teufl
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Services Marketing Quarterly, 2001
Abstract In the changing climate of the 1990s there is a need for creativity in marketing and this leads to the question of whether the non-profit arts can afford not to participate in cause related marketing. Cause related marketing is a new way for for-profit organizations to increase their sales while appearing to enhance their focus on social ...
Ruth Rentschler, Greg Wood
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Abstract In the changing climate of the 1990s there is a need for creativity in marketing and this leads to the question of whether the non-profit arts can afford not to participate in cause related marketing. Cause related marketing is a new way for for-profit organizations to increase their sales while appearing to enhance their focus on social ...
Ruth Rentschler, Greg Wood
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Online cause-related marketing
2018Online sales continue to grow fast throughout the world and companies have taken notice. They are investing to ensure that they don’t lose customers and one such way that they can do that is through cause-related marketing. Cause-related marketing uses ideas from various specialized areas such as the communication mix, corporate social responsibility ...
Silva, Susana C. +3 more
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Journal of Nonprofit & Public Sector Marketing, 1993
John H. Holmes, Christopher J. Kilbane
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John H. Holmes, Christopher J. Kilbane
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Successful cause-related marketing
Strategic Direction, 2014Purpose – The purpose of this study is to highlight the importance of cause-related marketing (CRM) and explain the factors which influence the success of a CRM campaign. Design/methodology/approach – Provides a viewpoint article based on the author's experience ...
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Segmenting the audience of a cause-related marketing viral campaign
International Journal of Information Management, 2021Natalia Vila-López +2 more
exaly
Consumer response to retailer use of cause-related marketing: Is more fit better?
Journal of Retailing, 2007Andrew T Norman, Anthony D Miyazaki
exaly