Results 21 to 30 of about 234,082 (352)
Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth
Frontiers in Psychology, 2022 The study examined the effect of celebrity attractiveness, celebrity trustworthiness, and celebrity cause fit on the attitude toward green cosmetics. This was followed by the effect of brand awareness, brand associations, brand loyalty, perceived quality,
Zhai Lili +5 more
semanticscholar +1 more source
Data on customer perceptions on the role of celebrity endorsement on brand preference
Data in Brief, 2018 This research presents data on the effect of celebrity endorsement on consumers’ brand preference. Copies of structured questionnaire were administered to 384 customers of telecommunication industry.
Ayodotun Stephen Ibidunni +7 more
doaj +1 more source
, 2016 We introduce Celebrity games, a new model of network creation games. In this model players have weights (W being the sum of all the player's weights) and there is a critical distance ß as well as a link cost a.
Blesa Aguilera, Maria Josep +4 more
core +2 more sources
Hubungan antara Celebrity Worship dengan Body Image pada Penggemar Blackpink
Guidena, 2023 This study aims to identify the correlation between celebrity worship of the idol group Blackpink and the body image of Blackpink fans (Blink). Celebrity worship is a phenomenon that happens because of human interaction with social media, and body image ...
Gabriela Tumanan +1 more
doaj +1 more source
Is Celebrity Worship Increasing Over Time? [PDF]
Journal of Studies in Social Sciences and Humanities, 2021 Information about celebrities has steadily increased over time and is currently available every day in multiple venues. Our study examines whether extreme interest in celebrities has increased over the past 20 years. The Celebrity Attitude Scale appeared
Lynn E. McCutcheon* E-Mail: Najp1999@yahoo.com +1 more
doaj
Celebrity advocacy and public engagement: the divergent uses of celebrity [PDF]
, 2015 This article sounds a cautionary note about the instrumental use of celebrity advocacy to (re)engage audiences in public life. It begins by setting out the steps necessary to achieve public recognition of a social problem requiring a response.
Best J +20 more
core +1 more source
International Journal of Politics, Culture, and Society, 2019 AbstractThis article examines the institution of celebrity within academia. Academic celebrity has parallels with the celebrity seen in the wider world, though it is born of conditions unique to the fields of higher education and research and exhibits its own special characteristics.
Walsh, Peter William, Lehmann, David
openaire +1 more source
European Journal of Cultural Studies, 2020 During the global lockdowns brought about by the Coronavirus crisis, TikTok saw a phenomenal rise in users and cultural visibility. This short essay argues that the media attention paid to TikTok during this time can be read as a celebration of girlhood ...
Melanie Kennedy
semanticscholar +1 more source
INFLUENCE OF CELEBRITY ENDORSER TOWARDS PURCHASE INTENTION ON SMARTPHONE SAMSUNG IN INDONESIA
Sains Manajemen, 2020 Celebrity endorsers is one of the effective marketing communications to attract consumers' attention, because celebrity endorsers have special dimensions such as attractiveness, expertise, and trustworthiness.
Nimah Sakinah
doaj +1 more source
Adrift or ashore? Desert Island Discs and celebrity culture [PDF]
, 2017 Why do we want to imagine celebrities as adrift, as banished from the rest of the world, and yet, at the same time, to find out more about them? The idea of celebrities as 'intimate strangers', with the media providing us with privileged access to the ...
Littler, J.
core +1 more source