Results 31 to 40 of about 234,082 (352)

Impact of celebrity endorsement on consumer buying behaviour in beauty soap industry (With special reference to the consumers in North Central Province in Sri Lanka)

open access: yesKelaniya Journal of Management, 2017
All of us are consumers. We consume various product and services to fulfil our daily requirements and every time we have to decide what we buy, how we buy, where and when we buy.
J. D. T. Madhusanka
doaj   +1 more source

The 'public inquisitor' as media celebrity [PDF]

open access: yes, 2010
This article looks at the development and utility of celebrity among high-profile political interviewers. Offering the revised description 'public inquisitor', the article presents an overview of the rise of the political interviewer as a celebrity form ...
Higgins, Michael
core   +1 more source

How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

open access: yesInformation Technology & Tourism, 2022
This study examines the predicting effect of celebrity involvement on destination authenticity (object-based authenticity and existential authenticity) and hence travel intention in the context of TikTok tourism promotional videos.
C. Zhu   +4 more
semanticscholar   +1 more source

PENGARUH IKLAN MEDIA SOSIAL INSTAGRAM DAN CELEBRITY ENDORSER ( SELEBGRAM ) TERHADAP MINAT BELI (studi kasus pada toko online shop Keripik pisang coklat Krispbo.id ).

open access: yesJurnal Manajemen dan Bisnis Kreatif, 2020
ABSTRAK             Tujuan penelitian ini untuk mendapatkan bukti empiris mengenai “Pengaruh Iklan Media Sosial Instagram, dan celebrity endorser terhadap minat beli konsumen (studi kasus pada toko online shop Keripik pisang coklat Krispbo.id ...
Heny Herawati
doaj   +3 more sources

A Sociological Study of Celebrity Culture Audiences in Persian Instagram [PDF]

open access: yesمطالعات رسانه‌های نوین, 2020
Celebrity is a new form of fame in contemporary world, which has risen under influence of social changes such as mediatization of society, decline in organized religion, the decline of the authority of traditional reference groups and commodification ...
Mostafa Edjtehadi, Vahid Kashafi Nia
doaj   +1 more source

Social anxiety and celebrity worship: the mediating effects of mobile phone dependence and moderating effects of family socioeconomic status

open access: yesBMC Psychology, 2023
The Absorption-addiction model suggests that people worship celebrities to compensate for some personal or social defects, so poor mental state is related to celebrity worship.
Rong Jia   +4 more
doaj   +1 more source

The use of celebrity athletes as endorsers: views of the New Zealand general public [PDF]

open access: yes, 2006
Matching celebrity athletes with potential endorsement opportunities is often difficult. Yet there are easy-to-use survey-based methods available. Based on a survey of the general public in New Zealand, this study uses both Ohanian's source-credibility ...
Charbonneau, Jan, Garland, Ron
core   +2 more sources

PERAN BRAND IMAGE MEMEDIASI PENGARUH CELEBRITY ENDORSER DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN

open access: yesE-Jurnal Manajemen, 2023
Penelitian ini bertujuan untuk menganalisis peran brand image dalam memediasi pengaruh celebrity endorser dan electronic word of mouth terhadap keputusan pembelian. Penelitian ini dilakukan di Kota Denpasar dengan jumlah sampel 150 orang.
Ni Putu Juni Pratiwi, Ni Made Rastini
doaj   +1 more source

Celebrity worship and incidence of elective cosmetic surgery: evidence of a link among young adults. [PDF]

open access: yes, 2011
Purpose: The purpose of the current study was to explore among young adults whether celebrity worship predicted the incidence of elective cosmetic surgery within the period of 8 months after controlling for several known predictors of elective cosmetic
Day, Liza, Maltby, J
core   +1 more source

Young people's uses of celebrity: Class, gender and 'improper' celebrity [PDF]

open access: yes, 2013
This is an Author's Accepted Manuscript of an article published in Discourse: Studies in the Cultural Politics of Education, 34(1), 2013, copyright Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/01596306.2012.698865.In this ...
Allen K.   +40 more
core   +1 more source

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