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The Allure of Celebrities: Unpacking Their Polysemic Consumer Appeal [PDF]
The file attached to this record is the author's final peer reviewed version.To explain their deep resonance with consumers this paper unpacks the individual constituents of a celebrity’s polysemic appeal. While celebrities are traditionally theorised as
Gould, Stephen J. +2 more
core +2 more sources
Although much research has been devoted to the study of the impact of celebrity endorsements on the effectiveness of advertising in the literature on consumer behavior, few scholars pay attention to applying this concept to explain consumer behavior in ...
Luyi Qiu, Xiaohua Chen, Timothy J. Lee
semanticscholar +1 more source
The association of celebrity worship with mental health concerns has been extensively studied in the past two decades. However, there is a lack of research on basic demographic characteristics that can potentially alter the link between celebrity ...
Ágnes Zsila +4 more
doaj +1 more source
Celebrity diplomacy: United Nations’ Goodwill Ambassadors and Messengers of Peace [PDF]
This article will examine the meaning of celebrity diplomacy. In particular, it will discuss how this phenomenon has emerged from a transition between state-centric to public forms of diplomatic initiatives.
Wheeler, Mark
core +1 more source
“Celebrity Avatar” Feasting on In-Game Items: A Gamers’ Play Arena
Gamers like to socially interact with other players and show off their avatar whenever it is conceivable in performance and appearance. This study aimed to develop a new construct—“Celebrity Avatar”—based on the celebrity endorsement model and player ...
Xuhui Wang +4 more
doaj +1 more source
“There Will Be No Further Explanation”: Celebrity Journalism and Taylor Swift’s 'Reputation'
This article interrogates the changing role of celebrity journalism in the midst of an evolving digital media landscape in which a digital participatory culture drives interest and value in celebrity figures.
Victoria Sands
doaj +1 more source
Recently, psychoactive substance use and suicidal behaviors have become general themes in popular culture, raising concerns that celebrity admirers may have become more affected in such health-risk behaviors.
Ágnes Zsila +3 more
doaj +1 more source
Celebrity, Democracy, and Epistemic Power [PDF]
What, if anything, is problematic about the involvement of celebrities in democratic politics? While a number of theorists have criticized celebrity involvement in politics (Meyer 2002; Mills 1957; Postman 1987) none so far have examined this issue using
Archer, Alfred +3 more
core +2 more sources
This chapter - from The SAGE Handbook of Diplomacy edited by Costas M. Constantinou (University of Cyprus), Pauline Kerr (Australian National University) and Paul Sharp (University of Minnesota, Duluth - examines the rise of transnational forms of celebrity diplomacy - the employment of well-known or famous individuals to publicize international causes
openaire +1 more source
This study investigates the role of consumer–brand congruence and consumer–celebrity congruence in the formation of consumer attitudes toward brands and their impact on behavioral intentions within the context of corporate social advocacy (CSA) involving
Khalid Alharbi +3 more
semanticscholar +1 more source

