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CELEBRITY ENDORSEMENT IN ADVERTISING [PDF]
Management & Marketing, 2010 Being an individual sport, tennis often deals with a specific category of sponsoring: the endorsement. Tennis players and business organizations seek each other in order to sign partnerships from which both parties hope to win. Endorsements are among the
Vlad Roşca
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CELEBRITY ENDORSEMENTS AND PRODUCT PERFORMANCE: A STUDY OF NIGERIAN CONSUMER MARKETS [PDF]
Management & Marketing, 2014 The Nigerian economy has experienced increased launching of consumer products; this is occasioned by the level of competition in the country. As such consumers are exposed to large number of product-related communication messages in primetime television ...
Omotayo OYENIYI
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Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision
Jurnal Bisnis dan Manajemen, 2021 In the recent years, the influence of celebrity in promoting a brand is promising. Without a doubt, celebrity endorsement will boost business brand awareness with an endorsement.
Adinda Nur Annissa +1 more
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Jurnal Performa, 2021 Industri fashion dan teknologi akan selalu berkembang dengan seiringnya berjalannya waktu, baik fashion akan selalu berubah sesuai dengan tren dan teknologi yang semakin canggih.
Febby A. Sijoatmodjo
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The Influence of Celebrity Endorsement on Food Consumption Behavior
Foods, 2021 “Is consumer food behavior influenced by celebrity endorsement?”. This question remains unsolved despite celebrities constantly recommending different products in their social media networks. Much of the literature on celebrity endorsement focuses on the
Cristina Calvo-Porral +2 more
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BRAND TRUST AS CELEBRITY ENDORSER MARKETING MODERATOR’S ROLE
Jurnal Aplikasi Manajemen, 2021 Celebrity endorsement is a form of marketing communication done both online and offline as it creates a positive brand attitude. However, its effectiveness in influencing customers’ purchase decision needs to be considered.
Angga Febrian, Muhtad Fadly
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The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure [PDF]
RAUSP Management Journal, 2018 Purpose - Celebrity endorsement is a phenomenon widely used by companies and studied by researchers. Despite the generally positive aspects of endorsement on the evaluation of products, in some cases, celebrities cannot substantially help promote ...
Otávio Freire +3 more
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Penentuan Upah Jasa Endorsement di Media Sosial Tiktok @Aqilahjd dalam Perspektif Fiqh Ijarah
Al-Muamalat, 2022 An endorsement is a form of sales promotion to introduce a product or brand carried out by business actors with endorsement service actors, namely endorsers, where this endorser can be called a celebrity endorser with many followers or followers on ...
Sherlina Nur Sapitri, Siti Nurfatoni
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Quantifying the Evidential Value of Celebrity Endorsement: A p-Curve Analysis
International Journal of Communication, 2022 Celebrity endorsements have long been used as a promotional tool in marketing communication. However, literature has documented inconsistent findings on the effects of celebrity endorsements compared to no endorsement or noncelebrity endorsements ...
Shiyun Tian +3 more
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Frontiers in Psychology, 2022 Celebrity endorsement has been used for decades to promote products to consumers. As employees are one of the primary stakeholders and are known as second consumers, their concerns about celebrity endorsement effectiveness and pride need attention for ...
Muhammad Abdullah +3 more
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