Results 101 to 110 of about 1,313 (157)

Beyond the logo: Sanitas' experience in advancing inclusive sports mindset through Paralympic sponsorship. [PDF]

Front Sports Act Living
Kolotouchkina O, Leardy L, Pérez-Tejero J.   +2 more
europepmc   +1 more source

Unique attributes of official endorsers in destination marketing. [PDF]

Sci Rep
Zhao Y, Li Y, Liu B, Chang H, Guo Y.
europepmc   +1 more source

Sex Differences in Perceptions and Behavioral Context of Electronic Cigarette Use: A Cross-Sectional Study in Jeddah, Saudi Arabia. [PDF]

Int J Environ Res Public Health
Alodaini S, Alzahrani MA, Algarni MA, Alamri WH, Alasimi AH, Turkestani FA, Bugis A, Hakeem J.   +7 more
europepmc   +1 more source

Examining audience perceptions of sexist item songs: A contemporary analysis of bollywood. [PDF]

MethodsX
Choudhury F, Sharma S.
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Cricket, commerce, and public health: promotion of tobacco, alcohol, and high in fat, sugar, and salt products. [PDF]

Front Digit Health
Singh PK, Jain R, Tamrakar V, Roy Pradhan S, Rout S, Verma CP, Yadav A, Bhojani U, Balhara YPS, Singh S.   +9 more
europepmc   +1 more source

Analysing media portrayals of people with substance use disorder and addiction: A scoping review. [PDF]

Cult Sci
Bosworth KT, Massey ZB, Boyle M, Henry N, McGough KG, Ashford A, Rains EB, Battle JD, Kelly P, Malaker P, Tilhou AS.   +10 more
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Affected others’ perspectives on the burden, drivers, and prevention of gambling- related harms: a qualitative study

Ray D, McGowan LJ, Grimani A, Newall P, Kelly MP, Oliver EJ.   +5 more
europepmc   +1 more source

A Content Analysis of Digital Marketing Strategies of Formula Companies and Influencers to Promote Commercial Milk Formula in Hong Kong. [PDF]

Matern Child Nutr
Ng WC, Yeung KHT, Hui LL, Chow KM, Lau EYY, Nelson EAS.   +5 more
europepmc   +1 more source

Celebrity Endorsement Branding : Linking Fragrances to Celebrities

, 2007
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Celebrity endorsements: Exploring the processes for finding the right celebrity to endorse a brand

Journal of Brand Strategy, 2014
Celebrity endorsements are a popular business-to-consumer promotion strategy in the UK as well as internationally. This is with good reason: they provide a very emotional approach to product promotion. The rational explanation for the increasing use of the famous in marketing campaigns is simple.
Hollensen, Svend, Schimmelpfennig, Christian   +1 more
openaire   +2 more sources