Results 81 to 90 of about 86,546 (285)
The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study
BBR: Brazilian Business Review, 2015 Celebrity endorsement aims to influence consumers to buy advertised products. In endorsing products, celebrities transfer their attributes to the objects, making them more desired by consumers.
Leonardo Aureliano-Silva +3 more
doaj
Journal of Contemporary Eastern Asia, 2019 This study investigates public receptivity to celebrity's climate change advocacy on YouTube through a semantic network analysis. The results of this study suggest that the YouTube video generated a number of viewers' responses. Celebrity endorsement not
Park, Sejung
doaj +1 more source
Asia-Pacific Journal of Chemical Engineering, EarlyView.ABSTRACT This study carries significant consequences in various engineering applications, such as cooling rotating disk surfaces, improving chemical reactor performance, and designing filtration systems. Considering these main applications in view, the aim of this study is to investigate time‐dependent Casson hybrid nanofluid flow on a permeable ...
Ebrahem A. Algehyne +6 more
wiley +1 more source
International Journal of Advertising, 2015 This research introduces attitude towards the endorsement as a mediating variable in the relationships between celebrity source and endorsement factors and brand attitude. It also includes perceived celebrity motive, a variable rarely studied in the previous literature, as an endorsement factor.
Bergkvist, Lars +2 more
openaire +3 more sources
Consumer Psychology Review, EarlyView.Abstract Past research suggests that people exhibit robust waste aversion. However, many consumers routinely feel that they waste not only goods but also time, money, energy, and emotion and would be hard‐pressed to imagine their lives otherwise. Why does consumer waste persist? In this paper, we first propose a definition for consumer waste.
Marissa A. Sharif, Cait Lamberton
wiley +1 more source
A man of his time: Joseph Leidy, racial science, and American anatomy
Anatomical Sciences Education, EarlyView.Abstract Professor Joseph Leidy M.D. was arguably the most influential anatomist in the nineteenth‐century United States, having written over 500 publications and serving as the first President of the Association of American Anatomists. While many of Leidy's diverse contributions to American science and medicine are well‐known, scholars have said much ...
Christopher D. E. Willoughby
wiley +1 more source
Drivers of mobile live-stream shopping and the moderating role of celebrity endorsement
Drawing on an integrated technology readiness index‘s driving factors and the key opinion leadership theory, the study aimed to develop and test a framework that determined the influential drivers of mobile live-stream shopping intention in an emerging ...
Humbani, M., Akosua Pokua Amofa, H.
core +1 more source
, 2004 Most researches on celebrity endorsement concentrated on the endorser’s credibility (including expertise and trustworthiness), attractiveness and congruence.
M. C. Ma, X. Q. Ding, H. M. Wang
core +1 more source
Nonhuman Mobilities and Multispecies Border Regimes in (Post‐)Colonial Southern Africa**
Berichte zur Wissenschaftsgeschichte, EarlyView.This article explores how borders in Southern Africa—such as Namibia's internal veterinary and settler border (Red Line) and national borders between Namibia, South Africa, and Botswana—functioned not only as territorial dividers but as tools to shape colonial and postcolonial multispecies hierarchies. These borders regulated human and animal movement,
Luregn Lenggenhager
wiley +1 more source
Gender Influence on the Perception of Celebrity Endorsement
Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice, 2020 Celebrity endorsement is a common instrument in marketing. Celebrities are also present in commercials, and this phenomenon is nowadays a trend. This kind of publicity has a high potential since customers are pulled into the VIPs. They are overpowered by
Lazăr Laura
doaj +1 more source