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The study of female college students' consumer psychology mechanism toward male celebrity endorsed products: Tempted or coerced? [PDF]

Heliyon
Wan J, Ma H, Zhou W, Qin M, Li P.
europepmc   +1 more source

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Celebrity endorsement in tourism: Attention, emotional arousal and familiarity

Tourism Management, 2023
Yaoqi Li, Brent Moyle, Anna Kralj
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Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and laboratory experiments

Journal of Business Research, 2022
Yaoqi Li, Lishan Xie
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Celebrity endorsement in promoting pro-environmental behavior

Journal of Economic Behavior and Organization, 2022
FRANCISCO Alpizar, Thong Ho, Zihan Nie   +2 more
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When is celebrity endorsement effective? Exploring the role of celebrity endorsers in enhancing key brand associations

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Andreas Benedikt Eisingerich, Zhimin Zhou, Jeongsoo Han   +2 more
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Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study

Psychology and Marketing, 2022
Mehmet Ozer
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Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework

Psychology and Marketing, 2020
Christian Schimmelpfennig
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Forty-five years of celebrity credibility and endorsement literature: Review and learnings

Journal of Business Research, 2021
Himadri Roy Chaudhuri, Deepa Halder, Debasis Pradhan   +2 more
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An integrative approach to examining the celebrity endorsement process in shaping affective destination image: A K-pop culture perspectives

Tourism Management Perspectives, 2023
Sojung Lee, Eunha Jeong
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Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement

Psychology and Marketing, 2017
Wanqi Gong, Xigen Li
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