Results 201 to 210 of about 1,329 (210)

Star power: the evolution of celebrity endorsement research

International Journal of Contemporary Hospitality Management, 2018
Wan Yang
exaly  

Analysis of the Implementation of Celebrity Endorsement as a Destination Marketing Instrument

Journal of Travel and Tourism Marketing, 2008
Robert Van Der Veen
exaly  

Effect of celebrity endorsement on telecommunication companies’ reputation

Management Research Review, 2019
Courage Simon Kofi Dogbe
exaly  

The effectiveness of celebrity endorsement in aspiring new celebrities

RAUSP Management Journal, 2018
Filipe Quevedo-Silva, Otávio Freire, Pedro Scrivano   +2 more
exaly  

Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption

Sustainability, 2019
Debora Tortora, Maria TERESA Cuomo, Pantea Foroudi   +2 more
exaly  

Korean Advertising Practitioners’ Perspectives on Celebrity Endorsement

Journal of Promotion Management, 2015
Nam-Hyun Um, Wei-Na Lee
exaly  

Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking

Journal of Strategic Marketing, 2019
Philip Kitchen
exaly  

Celebrity Endorsement for Nonprofit Organizations: The Role of Celebrity Motive Attribution and Spontaneous Judgment of Celebrity-Cause Incongruence

Journal of Promotion Management, 2015
Moonhee Cho, Sun-Young Park
exaly  

The influence of celebrity endorsement on the purchase behavior of brands and product categories

Journal of Product and Brand Management
Jean-Pierre Lévy-Mangin
exaly  

Celebrity identity in domestic tourism endorsement

Tourism Management
Jianxin Li, Shibin Sheng
exaly