Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness. [PDF]
Chen CY +4 more
europepmc +1 more source
Characterising the Influence of Parasocial Experience on the Media Figures' Audiences: A Scoping Review. [PDF]
Li L, Wang S, Tan KH.
europepmc +1 more source
Practice of Offering a Small Pouch of Tobacco for Free With a Big Pouch of Pan Masala: A Strategic Move to Circumvent Gutkha Regulations. [PDF]
Gupta VK, Kankane N, Malhotra S.
europepmc +1 more source
Ivermectin-Benzimidazole Prescribing Following Celebrity Endorsement.
Rockwell MS +4 more
europepmc +1 more source
Strategies and interventions to promote organ donation and transplantation among university students: a systematic review. [PDF]
Dávila-Navarrete TA +4 more
europepmc +1 more source
Beauty and the beast: an experimental study on the effect of Instagram food posts featuring a celebrity vs. without a celebrity on the eating intention of healthy vs. unhealthy food. [PDF]
Sajjad A, Pasha FM.
europepmc +1 more source
Leveraging celebrity influence for oral cancer prevention and smokeless tobacco cessation: challenges and opportunities in India. [PDF]
Sekaran S +6 more
europepmc +1 more source
Evaluating others' well-being: Survey experiment on fictional Japanese celebrities generated from wikipedia articles and ChatGPT. [PDF]
Saito T +5 more
europepmc +1 more source
The Trojan horse of off-label glucagon-like peptide-1 receptor agonist use: Protecting patients through responsible practice. [PDF]
Belančić A, Jelaković B.
europepmc +1 more source

