Results 81 to 90 of about 213,480 (191)

The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement

BBR: Brazilian Business Review, 2016
This study investigates the effects of sport’s celebrity endorsement on purchase intention. More specifically, this study seeks to (1) identify the extent to which the sports celebrity’s credibility influences consumer purchase intention; (2) the extent ...
Natalie Bragança Düsenberg, Victor Manoel Cunha de Almeida, João Guilherme Barbosa de Amorim   +2 more
doaj  

Celebrity Endorsement - Consumers’ willingness to pay for celebrity endorsed products

, 2018
Celebrity endorsement has become a widely studied and applied concept by the marketers and managers in modern business organizations. With the progressive marketing and business methods, new promotional tools have also been introduced to provide a competitive edge to the organizations. This paper deals with the research question i.e.
openaire   +1 more source

Mapping the Celebrity Endorsement of Branded Food and Beverage Products and Marketing Campaigns in the United States, 1990-2017. [PDF]

Int J Environ Res Public Health, 2019
Zhou M, Rajamohan S, Hedrick V, Rincón-Gallardo Patiño S, Abidi F, Polys N, Kraak V.   +6 more
europepmc   +1 more source

Celebrity Endorsement of Meta-Analysis? [PDF]

Western Journal of Nursing Research, 2009
openaire   +2 more sources

Entertainer celebrity vs. celebrity chefs: The joint effect of celebrity endorsement and power distance belief on restaurant consumers

International Journal of Hospitality Management, 2022
Da Huo, Michael S. Lin, Xiaoyun Zheng, Lu Zhang   +3 more
semanticscholar   +1 more source

Statement on the Book ‘Reconstructing Celebrity Endorsement’

Rabi Sangyan
No abstract ...
openaire   +2 more sources

Content analysis of illegal online advertisements for hypertension-related drugs and supplements in Taiwan. [PDF]

BMC Public Health
Chiu PT, Peng CY, Chang YJ.
europepmc   +1 more source

Celebrity brand endorsing

, 2018
Syftet med den här uppsatsen är att undersöka hur svenska reklamproducenter ser på användandet av kändisar i reklam, så kallad celebrity brand endorsing. Att använda kändisar i reklamkampanjer är en vanlig marknadsföringsstrategi i både Sverige och utomlands, och en inledande fundering i studien är huruvida detta bottnar i en övertygelse hos ...
openaire   +1 more source

Evaluating celebrity influence on brand attention, emotion, and memory. [PDF]

Sci Rep
Michael N, Ramsøy TZ, Michael I.
europepmc   +1 more source

The impact of destination security threats on tourist intentions through perceived credibility and celebrity influence with a three-way moderation approach. [PDF]

Sci Rep
Huang X, Ahmad W, Shahbaz M, Asif M, Fatima N.   +4 more
europepmc   +1 more source