The effect of celebrity endorsement on consumer behavior: Case of the Lebanese jewelry industry
Arab Economic and Business Journal, 2018 This paper tends to the effect of celebrity support to jewelry advertisements on the conduct of consumers, in particular on Lebanese females. The investigation is drawn closer from the point of view of the customer.
Safi Hani, Azouri Marwan, Azouri Andre
doaj +1 more source
The effectiveness of celebrities in conservation marketing. [PDF]
PLoS ONE, 2017 Celebrities are frequently used in conservation marketing as a tool to raise awareness, generate funding and effect behaviour change. The importance of evaluating effectiveness is widely recognised in both marketing and conservation but, to date, little ...
Elizabeth Duthie +3 more
doaj +1 more source
The Allure of Celebrities: Unpacking Their Polysemic Consumer Appeal [PDF]
, 2018 The file attached to this record is the author's final peer reviewed version.To explain their deep resonance with consumers this paper unpacks the individual constituents of a celebrity’s polysemic appeal. While celebrities are traditionally theorised as
Gould, Stephen J. +2 more
core +2 more sources
Electroactive Liquid Crystal Elastomers as Soft Actuators
Advanced Functional Materials, EarlyView.Electroactive liquid crystal elastomers (eLCEs) can be actuated via electromechanical, electrochemical, or electrothermal effects. a) Electromechanical effects include Maxwell stress, electrostriction, and the electroclinic effect. b) Electrochemical effects arise from electrode redox reactions.
Yakui Deng, Min‐Hui Li
wiley +1 more source
Bioinspired Adaptive Sensors: A Review on Current Developments in Theory and Application
Advanced Materials, EarlyView.This review comprehensively summarizes the recent progress in the design and fabrication of sensory‐adaptation‐inspired devices and highlights their valuable applications in electronic skin, wearable electronics, and machine vision. The existing challenges and future directions are addressed in aspects such as device performance optimization ...
Guodong Gong +12 more
wiley +1 more source
Resonant Interlayer Coupling in NbSe2‐Graphite Epitaxial Moiré Superlattices
Advanced Materials, EarlyView.Combining angle‐resolved photoemission spectroscopy and density functional theory derived calculations, this work reveals strong interlayer coupling and moiré replicas of the graphite π states in molecular‐beam epitaxy grown van der Waals heterostructures of monolayer‐NbSe2/graphite, with implications for its collective phases that form. Abstract Moiré
Shu Mo +11 more
wiley +1 more source
E-Jurnal ManajemenPenggunaan produk Korea Selatan di Indonesia sedang berkembang begitu cepat. Pada akhir-akhir ini, toko yang menjual produk Korea di Bali jumlahnya meningkat.
Anak Agung Ayu Dita Pradnyasuari Devi +1 more
doaj +1 more source
The Relationship between Celebrity Endorsement in Marketing Communication and Customer Purchase Intention from Northeastern Thailand’s Automobile Market [PDF]
Journal of Humanities and Social Sciences Mahasarakham University, 2020 The objectives of this research were to examine the relationship between celebrity endorsement in marketing communication and customer purchase intention from northeastern Thailand’s automobile market.
Nithiwat Phookongka +2 more
doaj
PENGARUH SELEBRITI ENDORSEMENT PADA PERIKLANAN TERHADAP NIAT PEMBELIAN MAHASISWA UNSYIAH (STUDI KASUS PADA PENGGUNA BELANJA ONLINE) [PDF]
, 2018 ABSTRAKPenelitian ini bertujuan untuk menguji Pengaruh Selebriti Endorsement Pada Periklanan Terhadap Niat Pembelian Mahasiswa Unsyiah di Banda Aceh, serta melihat perbedaan pengaruh kedua variable terhadap niat pembelian.
Mutia Rahmi
core
Opportunities of Semiconducting Oxide Nanostructures as Advanced Luminescent Materials in Photonics
Advanced Materials, EarlyView.The review discusses the challenges of wide and ultrawide bandgap semiconducting oxides as a suitable material platform for photonics. They offer great versatility in terms of tuning microstructure, native defects, doping, anisotropy, and micro‐ and nano‐structuring. The review focuses on their light emission, light‐confinement in optical cavities, and
Ana Cremades +7 more
wiley +1 more source