Results 1 to 10 of about 1,565 (149)
Polityki Europejskie, Finanse i Marketing, 2013 W niniejszym artykule omówiono wyniki badań empirycznych, których celem było określenie poziomu etnocentryzmu konsumenckiego mieszkańców Polski i Węgier.
Andrzej Szromnik +1 more
doaj +6 more sources
Ethnocentric Orientation of Polish and Romanian Consumers in the Light of CETSCALE Research
Sociologie Românească, 2013 This article discusses the results of empirical research which determines the level of consumer ethnocentrism of Polish and Romanian citizens. The main source material has been obtained through direct interviews conducted in two cities: Rzeszow (Poland ...
Elżbieta Wolanin-Jarosz
doaj +2 more sources
Uma Avaliação da escala de etnocentrismo do consumidor (CETSCALE): indícios do Brasil
BBR: Brazilian Business Review, 2012 O principal objetivo deste trabalho é identificar se os consumidores em São Paulo possuem tendências etnocêntricas. Em seguida, a CETSCALE é analisada dentro do contexto brasileiro.
Vivian Iara Strehlau +2 more
doaj +2 more sources
ETNOCENTRIKUS MAGATARTÁS VIZSGÁLATA A CETSCALE MODELL ALKALMAZÁSÁVAL
Economica, 2022 Napjainkban a helyi gazdaság és társadalom védelme már nem csak nemzetek szintjén, de globális szinten is erősen támogatott. Vizsgálatunk Sumner (1906) etnocentrizmus fogalmára épített Shimp és Sharma (1987) féle CETSCALE modellre épült. A fogyasztói kérdőíves felmérést 2021 őszén egy omnibusz kutatás keretében bonyolítottuk le egy reprezentatív mintán
Dorka T. Nagy-Pető +2 more
openaire +3 more sources
Tüketici Etnosentrizmi Ölçeğinin (CETSCALE) Faktör Yapısının Gıda Tüketimi Bağlamında İncelenmesi
Kuram ve Uygulamada Sosyal Bilimler Dergisi, 2023 Bu araştırma, Tüketici Etnosentrizmi Ölçeğinin faktör yapısının gıda tüketimi bağlamında incelenmesi ve geçerlik-güvenirlik analizlerinin yapılması amacı ile yürütülmüştür. Araştırmada; ölçeğin yapı geçerliği, güvenirliği ve madde özellikleri incelenmiştir.
Rüveyda Betül GÜRBÜZ, Sait BARDAKÇI
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Global replication of CETSCALE: A study of the Iranian market [PDF]
Journal of Targeting, Measurement and Analysis for Marketing, 2012 The effects of socio-cultural factors have been studied in marketing and management for years. After the expansion of globalization in the mid-twentieth century, acceptance of foreign products by customers of targeted markets has become a challenging issue for companies.
Ilghelich Nadimi +2 more
openaire +2 more sources
TÜKETİCİ ETNOSENTRİZMİ VE DAVRANIŞ NİYETLERİ ARASINDAKİ FARKLILIĞIN BELİRLENMESİNDE CETSCALE ÖLÇEĞİ
Ege Akademik Bakis (Ege Academic Review), 2009 Son yillarda cok farkli sebeplerle de olsa giderek ulkemizde de yayginlasmaya baslayan kuresellesme karsitligi sonucu olusan lokal milliyetcilik akimlarinin tuketicilerin satin alma karar surecine olan etkisi yadsinamaz bir gercek olarak karsimizda durmaktadir.
AKIN, Murat +3 more
+6 more sources
An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil
Brazilian Business Review, 2012 The primary objective of this work is to identify if consumers in Sao Paulo have ethnocentric tendencies. Secondly, the CETSCALE within the Brazilian context is analyzed. The work presents a literature review of the concept of ethnocentrism. A descriptive quantitative methodology was employed and two databases were obtained, one comprised of 275 and ...
Vivian Iara Strehlau +2 more
openaire +3 more sources
Research Journal of Applied Sciences, Engineering and Technology, 2015 In the Liberalized, Privatized and Globalized environment marketers have to understand the importance given by the customers in their purchasing process for domestic and foreign made products. Consumer ethnocentrism is very important in the consumer purchase decision making process.
R. Renganathan +2 more
openaire +2 more sources
Food Quality and Preference, 2023 info:eu-repo/semantics ...
Miguel, L., Marques, S., Duarte, A. P.
openaire +3 more sources