Results 1 to 10 of about 1,815 (163)
Polityki Europejskie, Finanse i Marketing, 2013 W niniejszym artykule omówiono wyniki badań empirycznych, których celem było określenie poziomu etnocentryzmu konsumenckiego mieszkańców Polski i Węgier.
Andrzej Szromnik +1 more
doaj +7 more sources
ETNOCENTRIKUS MAGATARTÁS VIZSGÁLATA A CETSCALE MODELL ALKALMAZÁSÁVAL
Economica, 2022 Napjainkban a helyi gazdaság és társadalom védelme már nem csak nemzetek szintjén, de globális szinten is erősen támogatott. Vizsgálatunk Sumner (1906) etnocentrizmus fogalmára épített Shimp és Sharma (1987) féle CETSCALE modellre épült.
Dorka T. Nagy-Pető +2 more
semanticscholar +4 more sources
Tüketici Etnosentrizmi Ölçeğinin (CETSCALE) Faktör Yapısının Gıda Tüketimi Bağlamında İncelenmesi
Kuram ve Uygulamada Sosyal Bilimler Dergisi, 2023 Bu araştırma, Tüketici Etnosentrizmi Ölçeğinin faktör yapısının gıda tüketimi bağlamında incelenmesi ve geçerlik-güvenirlik analizlerinin yapılması amacı ile yürütülmüştür.
Rüveyda Betül Gürbüz, Sait Bardakçi
semanticscholar +5 more sources
Global replication of CETSCALE: A study of the Iranian market [PDF]
Journal of Targeting, Measurement and Analysis for Marketing, 2012 The effects of socio-cultural factors have been studied in marketing and management for years. After the expansion of globalization in the mid-twentieth century, acceptance of foreign products by customers of targeted markets has become a challenging issue for companies.
Ilghelich Nadimi, S. Mansori, Z. Ismail
semanticscholar +3 more sources
Food Quality and Preference, 2023 info:eu-repo/semantics ...
Luis Pedro Miguel +2 more
semanticscholar +4 more sources
An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil
Brazilian Business Review, 2012 The primary objective of this work is to identify if consumers in Sao Paulo have ethnocentric tendencies. Secondly, the CETSCALE within the Brazilian context is analyzed. The work presents a literature review of the concept of ethnocentrism.
V. Strehlau, M. Ponchio, E. Loebel
semanticscholar +4 more sources
Research Journal of Applied Sciences, Engineering and Technology, 2015 In the Liberalized, Privatized and Globalized environment marketers have to understand the importance given by the customers in their purchasing process for domestic and foreign made products.
R. Renganathan +2 more
semanticscholar +3 more sources
Tuketici Etnosentrizmi ve Davranis Niyetleri Arasindaki Farkliligin Belirlenmesinde CETSCALE Olcegi
Ege Akademik Bakis (Ege Academic Review), 2009 Son yillarda cok farkli sebeplerle de olsa giderek ulkemizde de yayginlasmaya baslayan kuresellesme karsitligi sonucu olusan lokal milliyetcilik akimlarinin tuketicilerin satin alma karar surecine olan etkisi yadsinamaz bir gercek olarak karsimizda durmaktadir.
M. Akın +3 more
semanticscholar +6 more sources
Socijalna ekologijaConsumer ethnocentrism is a highly relevant topic as it affects not only the context of consumer behavior, but also the domestic economy and international trade.
Marián Čvirik, Emmanuel Dotong
semanticscholar +5 more sources
BRQ Business Research Quarterly, 2014 AbstractThe consumer ethnocentrism tendencies scale (CETSCALE) was developed by Shimp and Sharma in 1987 to measure consumer ethnocentrism. It is one of the most commonly used scales in the marketing literature. As well as the original 17-item version, there are many empirical applications using other adapted versions of CETSCALE. These versions differ
J. F. Jiménez-Guerrero +2 more
semanticscholar +4 more sources