Results 21 to 30 of about 1,579 (162)

Etnosentrik Eğilim Bağlamında Yerli Üretim Logosunun Satın Alma Niyeti Üzerindeki Rolü

Türkiye İletişim Araştırmaları Dergisi, 2020
Bireylerin etnosentrik eğilimleri doğrultusunda markalara yönelik satın alma niyeti geliştirdikleri varsayılmaktadır. Markalar ise ait oldukları menşei ülke bilgilerini bir avantaja çevirme ve bu avantajı tüketicileri ikna etme aracı olarak kullanma ...
Mevlüt Sedat Dönmez
doaj   +1 more source

Ethnocentrism among consumers in selected central European countries: A detailed assessment of ethnocentric patterns

Management : Journal of Contemporary Management Issues, 2023
By employing surveys, this paper aims to conduct a cross-national comparison of ethnocentric behaviour in three neighbouring countries in the Central European region.
Hana Řezanková, Vít Hinčica, Klaudia Macias, Dominika Jakubová   +3 more
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Consumer preferences for red wine in the Spanish market [PDF]

Ciência e Técnica Vitivinícola, 2016
Consumers are the core of wine marketing. Identifying their preferences, socioeconomic characteristics and behaviour is a key to designing actions for the wine sector which result in marketing opportunities for wine companies.
Bernabéu Rodolfo, Díaz Mónica, Oliveira Fátima   +2 more
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Etnocentrismo del consumidor e intención de compra en países en desarrollo

Retos, 2021
Las empresas en los países con menos experiencia productiva se ven amenazadas por el ingreso de productos extranjeros, percibidos como superiores entre los consumidores, lo que pone en desventaja a sus productos. Por consiguiente, los productores locales
Catalina González-Cabrera, Karen Trelles-Arteaga   +1 more
doaj   +1 more source

Consumer Ethnocentrism and Brand Preferences in India’s FMCG Sector: A Comparative Study of CETSCALE and SCONET Scale

Ramanujan International Journal of Business and Research
Ashish Chandra, Monu Rani, Ruchi Shukla
openaire   +3 more sources

Consumer ethnocentrism in transitional economies: Evidence from Serbia [PDF]

Sociološki Pregled, 2017
This paper explores consumer ethnocentrism of young people among student population in the Republic of Serbia. The aim of the research is to examine whether there has been a growth in the level of consumer ethnocentrism among young people in Serbia given
Kragulj Dragana, Parežanin Miloš, Miladinović Slobodan   +2 more
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Influence of ethnocentrism on consumers’ intention to buy domestically produced goods: An empirical study in North Cyprus

Journal of Business Economics and Management, 2010
Globalisation has resulted in businesses extending their market coverage to include international markets, which has provided customers with an ever‐expanding choice of domestic and foreign purchase options.
Halil Nadiri, Mustafa Tümer
doaj   +1 more source

Ethnocentrism and consumer evaluations of Czech made yoghurt

Agricultural Economics (AGRICECON), 2002
In identifying perceptions and attitudes relevant to consumer acceptance of goods originating in different countries, it would be extremely helpful for marketers to have a meaningful and consistent measure that they could apply.
U.R. Orth, Z. Firbasová
doaj   +1 more source

Consumer Ethnocentrism and the Influence of Selected Demographic Factors: A Comparative Study Among the Countries of Slovakia, the Czech Republic, and the Philippines

Tržište, 2023
Purpose – The issue of consumer ethnocentrism is an important component of consumer behavior that must be considered in marketing activities as well as in the creation of strategies in international marketing.
Marián Čvirik, Emmanuel Dotong
doaj   +1 more source

AN ATTEMPT TO DETERMINE THE SCALE OF FOOD CONSERVATISM – RESULTS OF THE PILOT STUDY

Humanities and Social Sciences, 2018
Retaining cultural, social and gastronomic heritage is an important part of national identity and has economic implications for the local economy who produce food.
Iwona OLENIUCH, Izabela CICHOCKA
doaj   +1 more source