Results 21 to 30 of about 1,815 (163)
Consumer ethnocentrism and buying intentions on electronic products: moderating effects of demographics [PDF]
South Asian Journal of Marketing, 2022 Purpose – Consumer ethnocentrism (CE) is a matter of interest for marketers over the decades. However, buying intentions toward domestically produced household electronic products in developing and underdeveloped countries have not been examined ...
Md. Ashraful Alam +3 more
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Construction and Validation of Indian Consumer Ethnocentrism Scale: The Ice-Scale
Gadjah Mada International Journal of Business, 2021 Globalization has unlocked and exposed domestic and overseas marketers to superior market opportunities. Additionally, it presents consumers worldwide with a vast number of local and foreign brand choices.
Riddhish N. Joshi, Dr. Yogesh C. Joshi
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International Journal of Consumer Studies, Volume 45, Issue 2, Page 273-286, March 2021., 2021 Abstract Certified organic products hold a niche but growing share of global food markets with considerable interest in the factors affecting consumers’ Willingness To Pay (WTP) for organic food. The objective of this paper is to investigate the effects of perceived regulatory efficiency, food safety concern and ethnocentrism on demand for organic food.
Saeed Shahabi Ahangarkolaee +1 more
wiley +1 more source
Management : Journal of Contemporary Management Issues, 2023 By employing surveys, this paper aims to conduct a cross-national comparison of ethnocentric behaviour in three neighbouring countries in the Central European region.
Hana Řezanková +3 more
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Consumer preferences for red wine in the Spanish market [PDF]
Ciência e Técnica Vitivinícola, 2016 Consumers are the core of wine marketing. Identifying their preferences, socioeconomic characteristics and behaviour is a key to designing actions for the wine sector which result in marketing opportunities for wine companies.
Bernabéu Rodolfo +2 more
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Etnosentrik Eğilim Bağlamında Yerli Üretim Logosunun Satın Alma Niyeti Üzerindeki Rolü
Türkiye İletişim Araştırmaları Dergisi, 2020 Bireylerin etnosentrik eğilimleri doğrultusunda markalara yönelik satın alma niyeti geliştirdikleri varsayılmaktadır. Markalar ise ait oldukları menşei ülke bilgilerini bir avantaja çevirme ve bu avantajı tüketicileri ikna etme aracı olarak kullanma ...
Mevlüt Sedat Dönmez
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Etnocentrismo del consumidor e intención de compra en países en desarrollo
Retos: Revista de Ciencias de la Administración y Economía, 2021 Las empresas en los países con menos experiencia productiva se ven amenazadas por el ingreso de productos extranjeros, percibidos como superiores entre los consumidores, lo que pone en desventaja a sus productos. Por consiguiente, los productores locales
Catalina González-Cabrera +1 more
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Consumer ethnocentrism in transitional economies: Evidence from Serbia [PDF]
Sociološki Pregled, 2017 This paper explores consumer ethnocentrism of young people among student population in the Republic of Serbia. The aim of the research is to examine whether there has been a growth in the level of consumer ethnocentrism among young people in Serbia given
Kragulj Dragana +2 more
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Journal of Business Economics and Management, 2010 Globalisation has resulted in businesses extending their market coverage to include international markets, which has provided customers with an ever‐expanding choice of domestic and foreign purchase options.
Halil Nadiri, Mustafa Tümer
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Ethnocentrism and consumer evaluations of Czech made yoghurt
Agricultural Economics (AGRICECON), 2002 In identifying perceptions and attitudes relevant to consumer acceptance of goods originating in different countries, it would be extremely helpful for marketers to have a meaningful and consistent measure that they could apply.
U.R. Orth, Z. Firbasová
doaj +1 more source