AN ATTEMPT TO DETERMINE THE SCALE OF FOOD CONSERVATISM – RESULTS OF THE PILOT STUDY
Humanities and Social Sciences, 2018 Retaining cultural, social and gastronomic heritage is an important part of national identity and has economic implications for the local economy who produce food.
Iwona OLENIUCH, Izabela CICHOCKA
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Tržište, 2023 Purpose – The issue of consumer ethnocentrism is an important component of consumer behavior that must be considered in marketing activities as well as in the creation of strategies in international marketing.
Marián Čvirik, Emmanuel Dotong
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The application of SCONET scale in the research of consumer ethnocentrism in Serbia [PDF]
Marketing (Beograd. 1991)The study investigates whether SCONET is a reliable and one-factor scale that can be applied to measure consumer ethnocentrism (CE) in the context of the Serbian market.
Gašević Dragana +3 more
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Consumer Ethnocentrism: Comparison of Slovakia and the Czech Republic
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2021 Consumer ethnocentrism is an important concept that few scientists are researching in the context of comparing two countries. The main aim of the article is to examine the level of consumer ethnocentrism and its differences in selected countries ...
Marián Čvirik
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Explaining Inconsistencies in Implicit and Explicit Attitudes towards Domestic and Foreign Products [PDF]
, 2018 Purpose This article examines the inconsistency of explicit and implicit domestic country bias (DCB) across different types of products and in the context of two countries.
Balabanis, G., Liu, M., Tseng Hsiang, T.
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Trends in ethnocentrism of Romanian consumers and their attitudes towards the marketplace
Management şi Marketing, 2018 This paper investigates Romanian consumer ethnocentrism and the Romanian consumers’ attitudes towards local products and towards campaigns promoting local products.
Stamule Stere
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`They don't want us to become them': Brand Local Integration and consumer ethnocentrism [PDF]
, 2012 This paper investigates whether positioning strategies of foreign brands that integrate both foreign and 'localised' dimensions of country-of-origin (COO) appeals shape perceptions and attitudes of domestically biased consumers.
Broderick, A.J. +4 more
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Influence of ethnocentrism on consumer preference patterns: the case of olive oil in Portugal
New Medit, 2020 Consumers are influenced by a multitude of stimuli, which affect their behaviour and guide their pref-erences towards a particular product. Ethnocentric tendencies are one of these stimuli, understood as consumers’ positive attitudes towards goods ...
Rodolfo Bernabéu +3 more
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Ekonomski Vjesnik, 2023 Purpose: The role of consumer ethnocentrism (CE) in choosing a hotel is still not well explored. This research aims to identify if there is a relationship between CE and the preference of Romanian/Croatian respondents for a hotel belonging to a domestic ...
Cristina Fleșeriu +2 more
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A fogyasztói etnocentrizmus új koncepcionális modelljének kialakítása és verifikálása = Forming and verification of a new conceptual model of the customer ethnocentrism [PDF]
, 2007 A szerzők cikke az etnocentrikus érzelmek hatását mutatja be a hazai és a külföldi termékek megítélésére. Empirikus kutatásaikra és regressziós modelljeikre támaszkodva felvázolják azt a hatásmechanizmust, amely a szakirodalomba a fogyasztói ...
Berács, József, Malota, Erzsébet
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