Trends in ethnocentrism of Romanian consumers and their attitudes towards the marketplace
Management şi Marketing, 2018 This paper investigates Romanian consumer ethnocentrism and the Romanian consumers’ attitudes towards local products and towards campaigns promoting local products.
Stamule Stere
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The application of SCONET scale in the research of consumer ethnocentrism in Serbia [PDF]
Marketing (Beograd. 1991)The study investigates whether SCONET is a reliable and one-factor scale that can be applied to measure consumer ethnocentrism (CE) in the context of the Serbian market.
Gašević Dragana +3 more
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Explaining Inconsistencies in Implicit and Explicit Attitudes towards Domestic and Foreign Products [PDF]
, 2018 Purpose This article examines the inconsistency of explicit and implicit domestic country bias (DCB) across different types of products and in the context of two countries.
Balabanis, G., Liu, M., Tseng Hsiang, T.
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Consumer Ethnocentrism: Comparison of Slovakia and the Czech Republic
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2021 Consumer ethnocentrism is an important concept that few scientists are researching in the context of comparing two countries. The main aim of the article is to examine the level of consumer ethnocentrism and its differences in selected countries ...
Marián Čvirik
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Influence of ethnocentrism on consumer preference patterns: the case of olive oil in Portugal
New Medit, 2020 Consumers are influenced by a multitude of stimuli, which affect their behaviour and guide their pref-erences towards a particular product. Ethnocentric tendencies are one of these stimuli, understood as consumers’ positive attitudes towards goods ...
Rodolfo Bernabéu +3 more
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A fogyasztói etnocentrizmus új koncepcionális modelljének kialakítása és verifikálása = Forming and verification of a new conceptual model of the customer ethnocentrism [PDF]
, 2007 A szerzők cikke az etnocentrikus érzelmek hatását mutatja be a hazai és a külföldi termékek megítélésére. Empirikus kutatásaikra és regressziós modelljeikre támaszkodva felvázolják azt a hatásmechanizmust, amely a szakirodalomba a fogyasztói ...
Berács, József, Malota, Erzsébet
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Ekonomski Vjesnik, 2023 Purpose: The role of consumer ethnocentrism (CE) in choosing a hotel is still not well explored. This research aims to identify if there is a relationship between CE and the preference of Romanian/Croatian respondents for a hotel belonging to a domestic ...
Cristina Fleșeriu +2 more
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`They don't want us to become them': Brand Local Integration and consumer ethnocentrism [PDF]
, 2012 This paper investigates whether positioning strategies of foreign brands that integrate both foreign and 'localised' dimensions of country-of-origin (COO) appeals shape perceptions and attitudes of domestically biased consumers.
Broderick, A.J. +4 more
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Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)
Energies, 2021 This paper aims to identify predictors of consumer ethnocentrism in the food market. An online survey was conducted in a sample of 1000 Polish consumers, which was representative by sex, age, education level, urban–rural divide, and region.
Paweł Bryła
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A psychometric evaluation of the Arabic version of the consumers’ ethnocentric tendencies scale
Cogent Business & ManagementEthnocentrism refers to consumers’ tendencies to favor products and services that are produced in their own country over those produced in foreign countries.
Hussain Alhejji +3 more
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