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Advanced customer churn prediction for a music streaming digital marketing service using attention graph-based deep learning approach [PDF]
Scientific ReportsCustomer churn poses a persistent threat to the sustainability of music streaming platforms, where user disengagement often occurs unpredictably. Most existing churn prediction methods fail to integrate relational dependencies among users or address the ...
Haiyan Cheng, Jie He
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Combining predictive accuracy and interpretability: a data-driven approach to telecom churn analysis [PDF]
Scientific ReportsAcquiring consumers is a challenge in the telecom industry since it reduces profits and slows growth. Customer churn prediction remains a pivotal challenge for telecommunications companies seeking to retain subscribers and sustain profitability in highly
Pankaj Hooda +4 more
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An Approach to Churn Prediction for Cloud Services Recommendation and User Retention
Information, 2022 The digital world is very dynamic. The ability to timely identify possible vendor migration trends or customer loss risks is very important in cloud-based services.
José Saias +2 more
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Connection Science, 2022 Owing to saturated markets, fierce competition, dynamic criteria, along with introduction of new attractive offers, the considerable issue of customer churn was faced by the telecommunication industry.
R. Sudharsan, E. N. Ganesh
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Integrated Churn Prediction and Customer Segmentation Framework for Telco Business
IEEE Access, 2021 In the telco industry, attracting new customers is no longer a good strategy since the cost of retaining existing customers is much lower. Churn management becomes instrumental in the telco industry.
Shuli Wu +3 more
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Telecom Churn Prediction System Based on Ensemble Learning Using Feature Grouping
Applied Sciences, 2021 In recent years, the telecom market has been very competitive. The cost of retaining existing telecom customers is lower than attracting new customers.
Tianpei Xu, Ying Ma, Kangchul Kim
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Journal of Information and Organizational Sciences, 2022 No industry can thrive without customers and with customers comes the chances of customer churn. Since customer churn have direct-impact on the revenue, all the industries are focusing in understanding the factors influencing churn and are developing ...
Manish Mohan, Anil Jadhav
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Iraqi Journal for Computer Science and Mathematics, 2022 Due to the increasing competitiveness in telecom’s market, it has now become more necessary for operators to start building personal relationship with customers for targeted retention strategies.
Ayodeji O.J Ibitoye +3 more
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Relevant Drivers for Customers` Churn and Retention Decision in the Nigerian Mobile Telecommunication Industry [PDF]
Journal of Competitiveness, 2016 The need for better support marketing decision on customers who are likely to leave a service provider for a competitor is very essential to the survival of most telecommunication firms.
Sulaimon Olanrewaju Adebiyi +2 more
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A Data-Driven Approach to Improve Customer Churn Prediction Based on Telecom Customer Segmentation
Future Internet, 2022 Numerous valuable clients can be lost to competitors in the telecommunication industry, leading to profit loss. Thus, understanding the reasons for client churn is vital for telecommunication companies.
Tianyuan Zhang +2 more
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