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PERAN CITRA MEREK DALAM MEMEDIASI PENGARUH WOM TERHADAP NIAT BELI PRODUK NUTRISI MEREK HERBALIFE

E-Jurnal Manajemen, 2019
Ni Wayan Sri Suprapti
exaly

Citra Merek Hijau Terhadap Loyalitas Merek: Peran Mediasi Kepercayaan Merek, dan Persepsi Nilai

Purpose – This study aims to analyse the influence of green brand image, brand trust, and value perception on brand loyalty. In addition, to test the role of brand trust and value perception as a mediator of the influence of green brand image on brand loyalty.Methodology – This study uses a quantitative approach.
Rahayu, Sri +2 more
openaire +1 more source

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PALUGADA FURNITURE DI KOTA BANDUNG

2021
exaly

Pengaruh Citra Merek Dan Garansi Terhadap Keputusan Pembelian Smart Phone Merek Oppo

Hirarki Jurnal Ilmiah Manajemen Dan Bisnis, 2019
exaly

Pengaruh Citra Merek Dan Kepercayaan Merek Terhadap Keputusan Pembelian Garnier Micellar Water Di Gresik

Journal of Economic Bussines and Accounting (COSTING)
Wilma Cordelia Izaak
exaly

Pengaruh Citra Merek (Brand Image) Dan Kepercayaan Merek (Brand Trust) Terhadap Loyalitas Merek (Brand Loyalty) Pada Perusahaan JNE Di Ujungbatu, Riau

Journal of Economic Bussines and Accounting (COSTING)
Judith Tagal Gallena Sinaga, Jhon Rinendy +1 more
exaly

PENGARUH KEPERCAYAAN MEREK, CITRA MEREK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE REALME DI PLAZA MILLENNIUM

Journal of Economic Bussines and Accounting (COSTING)
Jarungjung Hutagaol
exaly

PENGARUH CITRA MEREK, KESADARAN MEREK, DAN PEMASARAN DIGITAL TERHADAP KEPUTUSAN PEMBELIAN AMDK AQUA

E-Jurnal Ekonomi Dan Bisnis Universitas Udayana
Ni Luh Putu Indiani
exaly