City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an appealing brand and attract tourists, residents, and ...
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THE BRANDING POTENTIAL OF BUCHAREST. STRATEGY AND SUCCESS FACTORS [PDF]
Bucharest is still looking for its identity. Reported in the national brand – that is still in an incipient phase, it can play two roles: whether as ingredient for the country brand, the capital becoming an element included on the list of values promoted
Ruxandra Irina POPESCU
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Analisis Penerapan Sparkling Surabaya Sebagai City Branding Di Bandara Internasional Juanda [PDF]
, 2014 Penelitian ini dilakukan untuk mengetahui bentuk penerapan Sparkling Surabaya di Bandara Internasional Juanda sebagai identitas visual dan media komunikasi visual (visual branding) yang belum dilakukan dengan optimal.
Arini Maer, Bernadette Dian +2 more
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From Competing Urban Imaginaries to Cohesive City Brands - New Challenges for Local Governments
Transylvanian Review of Administrative Sciences, 2007 The paper focuses on the issue of city branding and endeavors to highlight several of the challenges that municipalities face in the process of creating a marketable brand for their cities.
Bogdana NEAMŢU, Cristina Ramona LEUCA
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VIENNA`S BRANDING CAMPAIGN – STRATEGIC OPTION FOR DEVELOPING AUSTRIA`S CAPITAL IN A TOP TOURISM DESTINATION [PDF]
The fact that Vienna is an attractive tourist destination, well known internationally is undeniable. With its imperial splendour and remarkable cultural image, Vienna has become, in the recent years, an attractive tourist destination, reaching in 2010 ...
Razvan Andrei CORBOS +1 more
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Changing the Tide: the Campaign to Re-Brand Amsterdam. [PDF]
The re-branding of places whose existing brand image has become for various reasons inappropriate or ineffective poses particular challenges to the marketing of major multifunctional cities.
G.J. Ashworth, Mihalis Kavaratzis
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URBAN MARKETING AND ITS IMPACT OVER THE COMPETITION BETWEEN CITIES [PDF]
In the globalization era, characterized by profound political and economical reforms of which main objective is the increased competitiveness, whether we talk about goods, companies, cities or countries, the proactive attitude and the marketing strategy ...
Lidia Elena ALEXA
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City Branding Evaluation and Analysis of Cultural Capabilities of Isfahan City [PDF]
, 2015 Arghash, Amin +3 more
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KAJI BANDING CITY BRANDING KOTA SEMARANG DENGAN KOTA DI INDONESIA (SOLO & SURABAYA) DAN KOTA DUNIA (KOTA AMSTERDAM) [PDF]
Era globalisasi telah menjadikan kota – kota dunia (termasuk kota – kota besar di Indonesia) harus berkompetisi satu sama lain terutama dalam hal menarik para investor & wisatawan.
Muktiali, Mohammad
core
City Branding and City Tourism
International Journal of Psychosocial Rehabilitation, 2020 Intan W. Sakti +2 more
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