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2017
Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers.
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Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers.
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2015
City branding is a topic of research that attracted great interest the latest years, as cities compete to attract investment, tourists and new residents. The aim of this paper is to investigate further this important topic. Branding a destination is not just promoting a destination, but also extends the concept to its identity (Aitken and Campelo, 2011)
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City branding is a topic of research that attracted great interest the latest years, as cities compete to attract investment, tourists and new residents. The aim of this paper is to investigate further this important topic. Branding a destination is not just promoting a destination, but also extends the concept to its identity (Aitken and Campelo, 2011)
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Chinese Semiotic Studies, 2019
Abstract City branding brings immense benefits for megacities to gain international prestige in an increasingly competitive global arena. City publicity films, as an effective method for selling the city through online dissemination, could reach and influence a wider audience.
Qian Wang, Dan Zhang
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Abstract City branding brings immense benefits for megacities to gain international prestige in an increasingly competitive global arena. City publicity films, as an effective method for selling the city through online dissemination, could reach and influence a wider audience.
Qian Wang, Dan Zhang
openaire +1 more source
Urban Affairs Review, 2000
The author traces the emergence over the past 30 years of a new media genre in U.S. cities: the urban lifestyle magazine. With the shift in the primary role of U.S. cities from production sites to consumption spaces after World War II, these magazines facilitated the branding of consumeroriented urban imaginaries.
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The author traces the emergence over the past 30 years of a new media genre in U.S. cities: the urban lifestyle magazine. With the shift in the primary role of U.S. cities from production sites to consumption spaces after World War II, these magazines facilitated the branding of consumeroriented urban imaginaries.
openaire +1 more source