Results 241 to 250 of about 3,594,378 (289)

Dataset on Generation Z's green purchase intentions toward packaged non-alcoholic beverages: Evidence from Vietnam. [PDF]

Data Brief
Nguyen QD, Phan DH.
europepmc   +1 more source

Representation, Access, and Inclusion in Clinical Trials: A Patient-Centered Perspective from the ASCPT 2025 Patient Forum. [PDF]

Clin Pharmacol Ther
Stancil SL, Fairley R, Bolds-Johnson L, Krebill H, Bierer BE.   +4 more
europepmc   +1 more source

On the road to Mecca: Branding discourses and national identity on coffee shop signage. [PDF]

PLoS One
Hazaea AN, Qassem M.
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Intergenerational Knowledge Exchange in Japanese Biosphere Reserves: Community Perceptions from Aya and Mount Hakusan. [PDF]

Environ Manage
Mammadova A, Afful BEB, Donkoh RF, Monden S, Harada S, Matias DM.   +5 more
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Assessment of Health Warning Label Compliance on Smokeless Tobacco Products in Bhubaneswar, India. [PDF]

Cureus
Pattajoshi S, Jena PK, Mohapatra I.
europepmc   +1 more source

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City Branding: Can Goods and Services Branding Models Be Used to Brand Cities?

Place Branding and Public Diplomacy, 2005
A city's branding is investigated using generic product and services branding models. Two generic branding models and tourism segmentation models guide an investigation into city branding 'as it should be' and 'as it is' using Birmingham, England as a case study.
John Saunders
exaly   +2 more sources

Understanding Cities Through City Brands: City Branding as a Social and Semantic Network

Cities, 2014
More and more towns, cities, regions, and countries are investing in branding campaigns in order to establish a reputation for themselves, and to have a competitive edge in today’s global market. In their essence, branding campaigns are places’ attempts to define themselves to target audiences.
exaly   +2 more sources

The Effect of City Brand Love on Tourist Based City Brand Equity

International Journal of Asian Business and Information Management, 2018
This article develops and tests a model through multi-sampling comparison by considering city brand attractiveness as antecedents of a memorable city brand experience. A memorable city brand experience is an antecedent of city brand love; and tourist-based city brand equity (TCBE) as a consequence of a memorable city brand experience and city brand ...
Elia Ardyan, Ari Susanti
openaire   +1 more source

City Branding

2021
This chapter focusses on the topic of iconicity in city branding. By analyzing the way in which the Dutch city of Zwolle is ‘made’ into a successful brand – an iconic Hanseatic town –, general characteristics of the cultural icon, in particular the pre-eminent visual nature of the icon and the supposed universality of the icon, are ...
openaire   +2 more sources

Branding the Creative City

2010
The chapter provides a road map for the exploration of the ‘creative city’ as a conceptual construct, a normative ideal and a set of policy practices. It takes as a starting point the concept of city marketing and the economic and political changes that brought about the application to cities of marketing and branding theories. It discusses the concept
openaire   +2 more sources