Results 251 to 260 of about 3,594,378 (289)

City Branding and the Role of the City Websites in Building City Brands

2013
In today’s globalized world, the competition experienced intensively in many fields is being experienced amongst cities as well. Competition is taking place not only in the traditional environment, but in the online environment as well. In order to differentiate their cities from the rest and build an image and identity for themselves in this ...
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City branding

2017
Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers.
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City Branding and Branding Process of Balıkesir City

Many cities around the world, including Turkey, have entered the branding process with their own unique characteristics, histories, and natural beauties. Brand cities fortify their economies, expand their services, and diversify their offerings as more visitors and foreign tourists arrive.
Arslan, Ecenur, Berkün, Sanem
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Branding Cities

Urban Affairs Review, 2000
The author traces the emergence over the past 30 years of a new media genre in U.S. cities: the urban lifestyle magazine. With the shift in the primary role of U.S. cities from production sites to consumption spaces after World War II, these magazines facilitated the branding of consumeroriented urban imaginaries.
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From city marketing to city branding: Towards a theoretical framework for developing city brands

Place Branding, 2004
Cities all over Europe include more and more marketing techniques and methods in their administration practice and governing philosophy. The transfer of marketing knowledge, however, to the operational environment of cities proves a cause of difficulties and misalignments, mostly due to the peculiar nature of places in general and cities in particular ...
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Sentiment Analysis and City Branding

2014
The Web is a huge virtual space where to express and share individual opinions, influencing any aspect of life, with implications for marketing and communication alike. Social Media are already an important marketing arena.
GRANDI, ROBERTO, Federico Neri
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Putting city branding into practice

Journal of Brand Management, 2011
City branding has joined the vocabulary of a growing number of politicians and city officials across Europe. While most academic research in this field has focused on the concept of city branding itself, the subject of this article is the implementation of city branding.
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Branding the City

This chapter assesses how the mobilization of Kurdish society and the rise of nationalism in Diyarbakır were entangled with commodification and neoliberal modes of urbanism. It studies the sites of everyday consumer culture and urban development to elucidate how they embraced the aspirations for the rise of an autonomous Kurdish nation.
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From City Promotion via City Marketing to City Branding: Examining Urban Strategies in 23 Chinese Cities

Cities, 2021
Martin Jong, Thomas Hoppe, Wenting Ma
exaly  

City Branding and the Tourist Gaze

2011
Urban tourism is a fast growing segment in the worldwide tourism market. Thanks to the growth of easyJet, Ryanair and a number of other low cost carriers, city trips have become increasingly popular. To be sure, Dutch couples and families still take the car or train to Amsterdam for a weekend break.
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