Results 61 to 70 of about 3,500,513 (141)

Tinjauan Literatur: Peran Bangunan Ikonik dalam Strategi City Branding

Jurnal Pembangunan Wilayah dan Kota
Penelitian ini mengeksplorasi peran bangunan ikonik dalam meningkatkan daya tarik dan daya saing kota di tengah ketidakstabilan ekonomi global sebagai dampak pandemi Covid-19 melalui strategi city branding.
Marinda Noor Fajrina Noviana Putri, Ikaputra Ikaputra   +1 more
doaj   +1 more source

[Branding Iron Club 4 Button]

, 1982
Pin-back button from the Branding Iron Club in Dallas.

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Deconstructing Indonesian film for Semarang’s city branding as a cinematic city

Masyarakat, Kebudayaan dan Politik, 2018
The Variety of Culture is the current city branding concept for Semarang City. It depicts the various cultures and ethnicities that live together in Semarang. However, this city branding is considered insufficient to meet the tourism target.
Amida Yusriana, Mutia Rahmi, Mukaromah Mukaromah   +2 more
doaj   +1 more source

TRANSFORMATIVE CITY BRANDING IN THE FACE OF CLIMATE CHANGE IN THE GLOBAL SOUTH: A LITERATURE ANALYSIS.

Ayika
Climate change is a contemporary global phenomenon that is widely viewed negatively. This paper examines climate change from a positive, holistic business perspective, particularly in the tourism sector.
Kazaka Chiyambire
doaj   +1 more source

VIENNA`S BRANDING CAMPAIGN – STRATEGIC OPTION FOR DEVELOPING AUSTRIA`S CAPITAL IN A TOP TOURISM DESTINATION [PDF]

The fact that Vienna is an attractive tourist destination, well known internationally is undeniable. With its imperial splendour and remarkable cultural image, Vienna has become, in the recent years, an attractive tourist destination, reaching in 2010 ...
Razvan Andrei CORBOS, Ruxandra Irina POPESCU   +1 more
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Locus branding as an element of territorial marketing of Caucasian Mineral Waters Resort towns

Современная наука и инновации
The city as a part of the socio-cultural space has its own uniqueness, which is expressed in the formation of its image. "Locus branding" (branding of the territory) is detailed by such concepts as "identity of the city", "identity of the territory ...
A. V. Baturov, V. F. Kshishnevskaya
doaj   +1 more source

Between city marketing and city (re)branding: a case study of Amsterdam

, 2023
reservedLa presente tesi affronta il tema del city marketing e del city branding illustrandone, come prima cosa, la storia dall’avvento nel XIX secolo fino ai giorni d’oggi.
BREDARIOL, SERENA
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city branding, media sosial City Branding Pariwisata dalam Media Sosial

, 2021
Semakin meningkatnya teknologi informasi dan komunikasi dapat dimanfaatkan oleh sebuah kota atau wilayah untuk melakukan aktivitas city branding. Salah satunya yaitu pemanfaatan media sosial yang dapat menjadi peluang sebagai media penyebaran pesan city ...
Muslimah, Tikka
core   +1 more source

Branding in Urban Discourse Space: Region’s Identity as Attraction Factor

SHS Web of Conferences, 2018
The research is focused on branding as a communicative process and aimed at defining the region’s identity role in provision of its tourist attraction.
Novikova Elina, Mityagina Vera, Gureeva Anna, Makhortova Tatyana   +3 more
doaj   +1 more source

The city branding potential of Sakarya: A tourism-oriented evaluation

Journal of Design for Resilience in Architecture and Planning
With the rise of global competition, developing city branding strategies has become vital for urban centres. The unique features and values of cities, especially their geographical, cultural, and historical traits, play a crucial role in shaping city ...
Esra Parıldı, Güliz Öztürk
doaj   +1 more source